Over the years I’ve been fortunate to win dozens of coaches as clients and in doing so witnessed the evolution of professional coaching as it is today.
From strategy and discipline to marketing and design I’ve seen and implemented these trends for clients and based on my experiences this year my predictions for coaching in 2104 will be:
We find that many people invest into a new website but what they don’t invest in is the maintenance and marketing of the website.
The decisions not to invest in website support are:
- It’s an additional cost
- It’s not needed.
It usually hits home within a year when:
- The site has been hacked
- The system has
In the fourth installment of logo redesigns 2013 there’s a clear sight of sunny spells with yellow and orange making a strong comeback not only as colours but as a sign of the underdog.
Microsoft have been on a roll since windows 8 with regards to design. They instigated the Metro look as well as edged into the flat trend… Continue reading
For the third part of logo redesigns of 2013 we can see a clear idea of “out with the old and in with the new”.
In addition to that we cover banks that are rebranding. All banks try and push forward with a people orientated brand however Lloyds was one bank that stood out from the crowd. Whilst everyone else used real people and photos as brand imagery, Lloyds were… Continue reading
Theres been a number of logo redesigns in 2013. Part 1 took a quick glance at mailchimp, Yahoo and TGI Fridays. Part two below looks at a few more interesting redesigns of 2013
The Motorolla rebrand was an interesting scenario. The tech company was previously a pretty big player but in… Continue reading
In 2013 the attitude towards the logo redesign seems to have shifted slightly. The shocks of 2010-2012 have had a knock on effect and instead of logo redesigns being a compulsory task to secure business it’s turned into a compulsory task to embrace it instead.
It seems that 2013 has shown a clear concern that companies are taking conscious… Continue reading
“Among the accomplishments of the grammarians can be reckoned a method for paraphrasing Sanskrit in a manner that is identical not only in essence but in form with current work in Artificial Intelligence.” – 1985, NASA researcher Rick Briggs
Sanskrit is an ancient language used and documented over 20,000 years ago leading way to the religious belief of Hinduism, the worlds… Continue reading
Other then “IT DOESN’T WORK” the biggest debate on branding that I see is the question of “WHAT IT IS?”
We all like to define things, everythings in order to make it understandable, usable and well, sellable and the term “brand” has become so common that its actual definition has become… Continue reading