In 2014 the four elements of graphic design, UX, copywriting and coding seem to have all aligned harmoniously to create better websites as a standard.
Programing and graphic design are no longer competing, they’re collaborating. Text and visuals are no longer fighting for individual attention. They’re having a steamy affair instead.
A couple of years back Willows C of E Primary School commissioned me to create a new logo for the school in preparation for its new lease of life.
In 2013 the school was once again making big changes and needed something different to make it stand out from a far. They requested a new school sign to go onto… Continue reading
Argos’s Alien Invasion will power into 2014 whilst the death of GoCompare’s Opera Singer will be coming soon and with any luck those annoying BT student adverts will also be taken off-air (only to be followed by another love story to sell broadband.) That’s their strategy but what’s yours? Do you have a design strategy in place for… Continue reading
Think about it? From billboards and tweets to literature and speech, the best marketing:
All three aspects have been quintessential for centuries to do more then make a sale, they build a relationship. Whilst the… Continue reading
Over the years I’ve been fortunate to win dozens of coaches as clients and in doing so witnessed the evolution of professional coaching as it is today.
From strategy and discipline to marketing and design I’ve seen and implemented these trends for clients and based on my experiences this year my predictions for coaching in 2104 will be:
We find that many people invest into a new website but what they don’t invest in is the maintenance and marketing of the website.
The decisions not to invest in website support are:
- It’s an additional cost
- It’s not needed.
It usually hits home within a year when:
- The site has been hacked
- The system has
In the fourth installment of logo redesigns 2013 there’s a clear sight of sunny spells with yellow and orange making a strong comeback not only as colours but as a sign of the underdog.
Microsoft have been on a roll since windows 8 with regards to design. They instigated the Metro look as well as edged into the flat trend… Continue reading
For the third part of logo redesigns of 2013 we can see a clear idea of “out with the old and in with the new”.
In addition to that we cover banks that are rebranding. All banks try and push forward with a people orientated brand however Lloyds was one bank that stood out from the crowd. Whilst everyone else used real people and photos as brand imagery, Lloyds were… Continue reading
Theres been a number of logo redesigns in 2013. Part 1 took a quick glance at mailchimp, Yahoo and TGI Fridays. Part two below looks at a few more interesting redesigns of 2013
The Motorolla rebrand was an interesting scenario. The tech company was previously a pretty big player but in… Continue reading