Wake up and smell your Website

We find that many people have their website designed but don’t go the whole hog and get follow on support. 

The decision not to have website support is down to:

  • I don’t want to pay for it
  • I’ll do it myself
  • I have someone who will do it for free
  • I don’t need support

 

Supporting your own website on your own is totally doable in terms of… Continue reading

Branding Blasphemy

Are you having a logo designed?  A brand? Or an identity? 

Do you know the difference?

Do you really care? 

Probably not and to be honest rightfully so.  These words are jargon and as a business owner you’re not completely bothered about what they mean, are you? The bottom line is the benefit and ROI that any given term will give to you as an asset, not as a definition.… Continue reading

How to choose your logo design.

90% of new clients ask “what if I don’t like your designs”.

It’s a valid question.  After all you the client are initially investing in just an idea.  It’s your idea plus trust into me to create a visual representation and unlike maths there’s no set answer.

It’s that last part that creates an air of doubt.

To overcome the problem there’s several points worth considering as you start a… Continue reading

7 sins of marketing

The 7 Deadly sins are traits and emotions we all possess but have you as a business person ever considered using them to make a sale? 

Is it a sinister tactic?

Possibly, but maybe the 7 sins are actually not so sinful.  After all it is the 7 sins that drive us forward in life mentally as well as materially so the question is…. 

Are you using the 7 sins

What makes a good strapline?

Is it the idea? The follow through? The play on words? Or does it have no impact on you whatsoever?

Or does it?   I bet you remember at least one strapline you read somewhere and if so “job done” from the marketing boys.

Heres a list of my favourite 7 straplines.  They have nothing to do with my favourites products or services.  Just clever!7. L’Oreal – “Because You’re Worth It”

Tell me your Desires

Desire plays a large role in marketing and business structure.  Internally a business may desire to be bigger and better whilst externally you want your customers to desire your product/service.

It does work.  In either case whether you’re a buyer or seller we desire that particular car, the new gadgets, or maybe that unique look.  Design is a key element to creating that desire.

Here’s 5 tips guaranteed to make… Continue reading

6 more internet terms you need to know

Mail Clients:

A mail client is a separate piece of software that’s run on your server to handle your mail. It stores mail on your allocated server space and can come as apart of your hosting package but is managed  within its own application using its own technology.    

Cloud storage:

Where we previously held all of our data on hard drives in a secured location within our vicinity (our… Continue reading