There’s one thing that everyone wants when they make a purchase and your brand needs to communicate this idea visually and through its actions. That one thing is quality.
It doesn’t matter if your brand is a cheap brand or an expensive brand, a popular brand or new brand. Whatever type of brand it is, people expect a certain level of quality from it.
If a brand, product or service holds no quality then it holds no value. If it has no value then its worthless. If its worthless then why buy it?
People don’t buy (or don’t buy twice) from brands which delivered quality below their expectations.