Whats your USP?
What is a USP? It’s your Unique Selling Point and although it sounds like corporate jargon, you will need one. It’s a reason for your potential clients to chose you over another.
It could be a feature of your service/product or maybe your customer service. In any case it has to be something you can market and sell uniquely.
Figure out your USP. It took me a while but as it turned out, one of my USP’s was actually me!