I run a brand identity design company and sometimes I find that a start-up will get hypnotised with the idea of branding, putting all the focus on how catchy the name should be and how cool the logo should look. The idea of a brand is aesthetically approached rather then authentically. No thought is given to the brand story or brand tone of voice.
Archives for March 2008
I’m a Brand Design Expert running a small brand studio in Essex and I meet startup brands of all sorts, all the time. What I find is that startup brands or even established business tend to get the wrong idea about branding and quite frankly I don’t blame them because the words brand, branding and brand identity get thrown about all the time as marketing ploys.