We’re a graphic design studio in Essex, producing creative works of design and consulting on various projects. We deal with alot of Essex based startup businesses who’ve taken a punt at making their own marketing collatoral but eventually, realise that they need help from a professional graphic design studio.
Archives for March 2010
We’ve done lots of branding and marketing for businesses in and around Essex and I’ve found that most small businesses don’t take full advantage of branding for their business.
They get a logo and website designed, and think that that’s their branding done. Having a logo and website designed is a good start but not really enough to make branding useful as a marketing tool. What these small businesses lack is a branding strategy with the use of sub-brands.
I’m seeing more and more coaches take a stronger approach to branding, graphic design and marketing. They’re not just setting up shop, their pushing the boat out to make sure that their seen as a unique operator amongst the crowd.
I started creating logo designs and then went onto complete corporate identities from web to print but today I’m performing more and more work for life coach businesses with fully interactive websites accompanied with sub-brands, e-shops and more printed material. The new innovative approach is definitely a step in the right direction but is the motive behind the progression the right resolution. Life coach businesses know they need a brand to step out from the crowd but which route should you take?