Lifestyle branding is a marketing technique that goes beyond the typical jibber jabber of sales pitter patter. It empowers the idea of leadership and followers much like that of a cult, where relationships between the leader (the brand) and the followers (the customers) are built around shared values and the end result is a community of loyal users who were targeted specifically through their lifestyle attributes. It’s really all about tapping into the psyche of the consumer, their wants, desires and their identity so the brand can relate to them, build trust and maybe even dictate them in the long run.
Archives for February 2013
You might be getting a new website built or redesigning an old one but in either case you’ll be asking the same question, “What text do we put on the website?” It’s a tricky question for a few reasons:
- It’s easy to look at someone else’s website and critique their content but it’s not so easy to create your own.
- You have a blank canvas which sounds great but makes the starting point incredibly hard.
- If you do manage to start writing web copy, you may question, how much detail should you provide and how long should it be?
- Lastly, you’ll look at what you’ve written and may find that it’s a great essay but not great website copy.
Apart from that, a million other factors come into play such as tone of voice, design, the length of the copy and its structure which makes the idea of writing great web copy and producing an engaging website even trickier, but it doesn’t have to be. Just so you know, I’m not a professional copywriter, I am a professional web designer and I’ve had to edit tons of copy in my time for both web design and print design, and this article was written to give you some idea about how to engage users with website copy.