It’s always important to do outbound marketing and get users on your website but it’s just as important to focus your efforts on what happens when a user gets to your website. What good is it if you get 500 users visiting your website a day but none are taking any action to spend money with you?
Archives for April 2013
We’re a web design studio in Essex & Havering, and we meet many new businesses who don’t have any idea how their website works or how to get their business online. Theres no shame in that whatsoever becusese the internet is no easy thing to understand. In some ways the internet is a bit like a car. We all drive one but no one knows how it really works. You may be internet literate and know all the ins and outs but for those fresh into the game, here’s some jargon explained so you know what your website and online presence all means and how it works.
Looking at numbers is a boring task. Its not supposed to be pretty or entertaining as such, its supposed to be informative and has been since 1644 when Michael Florent van Langren created the first graph.
Charts and graphs do however make data more interesting to look at and easier to comprehend. During the initial computer age there was an influx of auto graphs with simple graphics trying to make what was known as boring data into pretty pictures.
Businesses and brands play a huge role in movie storylines, almost like a supporting actor. In many cases the whole idea of a movie is built around a business, playing a central role. These fictional businesses build character and personify, but remain in the background to help to move a story along, quite often from a series of movies.
In a previous article I went over the misconception of how many start-ups think that their branding alone will make their business famous. In this post I’m going to talk about how you can actually get value, and profit from your branding and logo design.
Lots of people will have a logo designed and then think that their branding is done. Sometimes people invest in a logo design and then think “what do I do with it?”. If that’s the case it may have been because you invested in “only” a logo design. For the idea of a logo, brand design or identity to be useful it needs to be utilised and expendable as an asset. It needs to be a leader of a whole set of visual elements for your business. The logo design will only gain value:
With the influx of online marketing and decline of printed marketing material, you probably think that print is dead but print is actually very much alive, particularly for business owners. Any and all businesses will at some point have something graphically designed and printed to promote their business. It might be a business card, a brochure, some signage or an advert and in any case, you’re going to need to speak to a graphic designer to get the job done.