Do you have a design strategy in place? Let me guess, you don’t want one and neither do you need one and your certainly not going to invest time or money into getting one!
Rather than looking at what could be lost from an investment, maybe it’s time to look at what could be gained instead.
Argos’s Alien invasion campaign was a risky idea, debuted in 2011 to introduce click and collect. In 2014 it became the most popular aired commercial in the UK.