Last year we were commissioned to brand a new Aloe Vera retailer. The project involved a Name Creation, a new Logo design, an Identity for the business and a marketing blog website.
Archives for April 2016
How can there be too many typefaces in the world? Are there too many songs, too many books, too many places to go? — Rian Hughes
Finding the right font for a graphic design project can be a tedious task because it brings out the perfectionist hidden inside every graphic designer. There are millions to choose from but every designer has their favourites, a handful of fonts that seem to work for any given project if all else fails.
Selling the service of design is no easy job. You the designer have to sell the client your skills and expertise which is based purely around you. There is no physical product that the client is buying into and design itself is not comprehensible to everyone.
It’s actually like selling water to a fish.