Last year we were commissioned to brand a new Aloe Vera retailer. The project involved a Name Creation, a new Logo design, an Identity for the business and a marketing blog website.
How can there be too many typefaces in the world? Are there too many songs, too many books, too many places to go? — Rian Hughes
Finding the right font for a graphic design project can be a tedious task because it brings out the perfectionist hidden inside every graphic designer. There are millions to choose from but every designer has their favourites, a handful of fonts that seem to work for any given project if all else fails.
Selling the service of design is no easy job. You the designer have to sell the client your skills and expertise which is based purely around you. There is no physical product that the client is buying into and design itself is not comprehensible to everyone.
It’s actually like selling water to a fish.
I’m amazed at how other articles make “creating passive income as a designer” sound sooo easy! The top tips is usually a regurgitated list such as…
- Create an e-book
- Create T shirts
- Sell on stock sites
- Do a side project
- Create a blog
The truth is that you can actually do anyone of these and make money but what they don’t tell you is how hard it really is to make money from any one of these ideas.
During the first few years of business I was always looking to gain new customers in order to grow but over time I found that one good client is worth more than 10 okay ones.
Quality of clients is better than quantity. Focus on what client base you have and new ones tend to come through naturally.