You might get a designer to produce a logo for your business but in all honesty a logo alone is pretty useless. It might look great on its own but rarely are logos used on their own so after having one designed you may sit thinking what to actually do with your new logo design because what you’ve bought is just a logo design.
You are however resourceful and a clever business person and know that you need to make use of your logo by putting it on business cards, letterheads and the website. This method of madness is actually a brand identity system, a way to brand and promote your business across all materials with a distinct look, unique to your business.
If this is something you can do on your own then why would you want to pay a professional like me to do it. Here’s 4 reasons how your business can profit from a brand identity system designed by a professional like me.
1.An identity system solves problems before they appear.
After having your logo designed you could try and make your own letterheads but you will run into several questions that can stop you in your tracks.
- What font do I use?
- What colours do I use?
- It looks too plan! What images should I use?
These questions will arise every single time you decide to create a document whether it be a flyer, a business card or a new webpage but lucky enough, these are all questions that a designer will answer when they create your identity system.
Each answer is created or chosen as a part of a collective of design elements specifically for your business. In doing so you don’t need to ask what design elements to use where? It will already be answered for you.
It might sound simple but I dare you to open up MS Word right now and try making a letterhead template for your business. In doing so you’ll see how long it takes and how insecure you’ll become with answering the above questions. Wouldn’t it be great if it were already done for you?
A professionally designed identity system solves design problems for your business before they appear.
2. You’re not a designer
You can attempt to make your own identity design but you’re not a designer so do you really want to waste your time and money:
- Buying expensive design software
- Doing copious amounts of research
- Messing around with fonts
- Creating colour themes
- Sketching endless iterations
- Creating multiple files formats
- Setting up artwork for print
- Editing photos
It takes quite a lot of time to produce an identity system so save yourself time and hassle by having one designed professionally.
3. Its a symphony of great branding
Quite often I do see some people who go off with just a logo and try to make their own identity. In doing so their business cards are one colour whilst the letterhead is another.
The fonts on each document are all different just like the companies they used to produce their collateral but a professionally designed identity system creates little if no variance between the design of your documents. Every piece flows on from one to another and that creates an stronger brand recognition for your business.
It really is a symphony of great branding for your business.
4. Its an business asset
A complete brand identity system as oppose to just a logo design is a business asset. It’s something I could hand off to you and you could start using it immediately to promote your business covering everything from print to web.
At Conceptstore I specialise in creating complete brand identity systems for businesses so if you’re looking to make a bigger push with your branding on and offline then get in touch at Conceptstore.co.uk