At Conceptstore Design Studio, we specialise in creating brand identity designs and through years of creating brand imagery for small businesses I’ve come up with 5 brand and design tips that every startup or small business should use to create a successful brand identity design.
Some startups have a specific vision for their brand image, usually trying to imitate a bigger brand, and some small businesses want their brand design to be “cool” ensuring that they look hip and successful. Both are good ideas but not the right ideas.
The issue with these ideas is down to the fact that the startup or small business is basing their whole brand design on these ideas alone and they’re guessing what they should look like via their personal opinion and styles that they’ve seen elsewhere. What’s not taken into account is any research or a professional opinion. Using the idea of “cool” or “imitation” as the basis for your Brand and Design is a mistake, because the brief is based on materialism as oppose to true business values, character and a target audience. Ultimately it leads to bad communication as a brand design and typically, you’ll be looking to re-brand again in a year’s time when you realise it.
With that in mind, you may be asking what your brand design should actually look like?
The brand reflects your business values and morals, and design is used to communicate those values visually and fine tune it towards your customer base. This should focus your brand and design and then you can add style to make it look original but overall we’ve found that including these 5 brand design characteristics into your brand design will always lead to a successful result.
1.Your Brand & Design needs to be modern
The truth is that everyone loves modern design. It says that you care about your business, your dynamic and fresh, your new and up to date and you’re going to be sticking around as a business.
Even if your business revolves around antiques, a modern take on it appeals to everyone, rather than an out-dated one which appeals to no one. The oldest brands in the world use heritage and the idea of vintage style as a USP but still make the effort to look new. This is how they stay in business.
Modern brand design is not about being pretentious, using minimalism or negative space. It’s just about looking new and being professionally designed.
2. Your Brand & Design needs to Look Professional & Communicate
If your logo design doesn’t look professional then your business doesn’t either. It’s not just about style and design execution, make sure the whole idea is well thought out and professional.
Whether you’re an I.T. service provider or a children’s entertainer, make it professional by doing what it says with the logo. Create an idea, present an image, communicate with it and reinforce it with action. Having your brand design professionally designed will help to achieve this.
3. Your brand design must be a sign of Quality
Everyone buys into the idea of quality and the idea that they’re buying the best they possibly can. Its shows a sign of value. The end result for your brand design must show a sign of quality, something that’s reliable and the best.
Would you invest huge sums into something of poor quality? You wouldn’t because it’s not…
4. Your Brand Design must be Trustworthy
The most important aspect of brand design is building trust. Each of the above brand design tips result in a trustworthy image which is essential for a sale simply because you wouldn’t buy anything from anyone you didn’t trust.
5. Your brand design should be original
Originality can be a dangerous thing in design. It can lead your brand design to be overworked or it could target the wrong customer base. In both cases it leads to poor communication. The plus side is that if done well, your business will be easier to identify and relate to as you’re seen as an individual character or business. In doing so you’ll be creating your own unique brand and customers will remember you. This leads onto the next tip.
The whole point of a brand design is to create relationships with existing and potential customers through design communication but it’s hard to define modern, professional, quality, trust and originality in design because they’re subjective and contextual terms. To solve, some good research, professional help and the 5 brand & design tips above can help any small business to improve their branding.