“Among the accomplishments of the grammarians can be reckoned a method for paraphrasing Sanskrit in a manner that is identical not only in essence but in form with current work in Artificial Intelligence.” – 1985, NASA researcher Rick Briggs
Sanskrit is an ancient language used and documented over 20,000 years ago leading way to the religious belief of Hinduism, the worlds oldest religion.
Sanskrit has covered many questions in detail to connect science and spirituality as one. From physics and chemistry to medicine and maths, the language and discoveries made in the time of Sanskrit have been astonishing. Its even considered that the technological advancements and discoveries made today are simply reinventions of those made previously via the Sanskrit.
It wasn’t just the formidable top three subjects that it covered (Science, English Maths) it also made great progress in the development of todays industry of graphic design.
Around 500 BC a Sanskrit version known as Pingala made notations of natural sounds and sequences that laid a numerical pattern. This pattern was studied by the Indians for a further 1000 years however 10,000 years later it was an Italian by the name of Leornardo Fibonacci who rediscovered it and investigated it further to invent whats know today by Mathmaticians as the Fibonacci Sequence.
The Fibonacci sequence is a mathematical sequence deriving from nature itself, monitoring and regulating life and death. It appears biologically in Bee colonisation and visually in flowers, petals, leafs and even the human body.
The equation is
What has this got to do with logo design?
Mathematically the Fibonacci sequence leads to a certain proportion in growth, one that’s proven for some reason to be favourable to the human eye. The growth between any 2 consecutive numbers in the sequence has a ratio of 1.6 and that ratio can be applied effectively to any design resulting in the same effect. The equation used in grid form creates the Golden ratio.
The ratio has been used in design for centuries from architecture to paintings, product design to web design.
If you want to create the perfect logo with the golden ration then heres how:
Although grids and mathematical equations all sound very restrictive, the use of the golden ration is actually quite creative, requiring a designer to be intuitive with regards to balance, judgement, logic and interpretation. Its much like the Sankrit itself which has been deemed the most creative language ever. That claim is not purely down to its universal discoveries but its sound, formation and emotional results in speech. It’s a pleasure to work with, just a like creative people. Are you a creative?
Want to talk more about Fibonacci, the golden ratio or great graphic design? Get in touch at Conceptstore.