I previously discussed “expanding your branding – for non-believers” but the proof is in the pudding or in this case the chicken.
Do you eat at Nandos?
Do you remember the logo? As far as logos go it’s not the most aesthetically pleasing and neither does it play to our state of hunger but it is welcoming and original. The black cockerel originates from a Portuguese myth and communication wise its says it all as an identity….
– Portuguese Inspired
– Love chicken
Nandos originated over 20 years ago as a single diner in south Africa called “ChickenLand” and was bought out by Robert Brozin and Fernando Duarte. The business changed, grew and is great example of expanding your branding.
The logo is the first port of call, like a skylight to signify it’s there but if it wasn’t there and you walked inside Nandos, would you still recognise it as a Nandos?
Little by little, everything inside the restaurant from the service style and décor to the bathrooms and menu is apart of the overall grand brand identity design, paying homage to its South-African/Portuguese roots.
This creates an overall identifiable experience that goes beyond the logo design and it’s a pretty typical procedure for all chained restaurants or however it is noteworthy that most chained restaurants start out as small business single outlets and in order to develop growth, they begin expanding their branding with a vehicle of design.
You may not be a restauranteur in which case menu design, mooding or even uniforms may pay no relevance in your business brand design but as a self-employed business owner, you can benefit from expanding your branding?
The same principles apply, it’s just different assets that you apply them too in order to achieve the same results.
What assets can you personally expand with your brand design? Share your ideas today at www.conceptstore.co.uk