Many businesses get by without investing anything into brand or identity design and their reason for not pursuing it any further usually comes down to three points:
- We don’t want to spend money on it
- We’ve tried it, it was a waste of money
- We’ve survived so far without it, we don’t need it.
For me it raises the question…. “Well maybe you’re just not doing it right.”
So, if you’re a sceptic, a non-believer, or a non-investor, here’s three practical rebutting tips that will prove you wrong and maybe (just maybe) improve your identity design without breaking the bank.
1. We don’t want to spend money on it
The discipline of logo design is in itself a process of tweaks and iterations. Its dozens of tiny steps forward to obtain an optimal result.
An investment into brand design should start with the logo design but if you’re a sceptic, take the above methodology on board and take it step by step. Start with something small; a letterhead, a banner or even just a business card.
The idea here is to get a visual result that you like and an ROI. In turn you’ll realise that budget is not an obstacle, just a benefit.
2.We’ve tried it, it was a waste of money
Sometimes businesses get caught up in the idea of branding itself. The idea of grandeur, what should and shouldn’t be done and following trends. In turn it can result in a waste of money and time.
To avoid that, invest your brand design budget into areas that will benefit your business. Don’t spend on stationery design if you don’t need it. Likewise don’t waste it on web design if you’re not going to use it. If your van serves as a more important marketing tool then invest in branding that instead.
Don’t focus on what design and branding are as a stereotype. Focus on how it can help your business specifically to solve your problems. This way you won’t be wasting any money and you’ll at least being doing it half right.
3. We’ve survived so far without it, we don’t need it.
You don’t need brand identity design to startup or even survive in business however we find that people who do invest in it share a certain mindset, one set on growth and adaptation. It boils down to how you perceive the benefits of identity design for your business.
The question is not “what can be done without it?” Its about “what can be done with it?”
In addition its not about “what you’ll gain from it?” An initial investment is about “what you’re loosing out on without it?”
Identity design is an active and adaptive upgrade that opens doors as a business as oppose to closing them.
If you’ve survived without it so far then well done. But what could you gain from investing in it?
4. Bonus tip – Don’t think of it as branding.
Some people are put off by the sheer word “branding” because of the connotations it brings. The way to look at branding is to look at it as marketing.
Would you, do you invest in marketing your business?
If your looking to take step forward with branding your business, whether it be a big step or small? Get in touch at conceptstore.co.uk