Have you ever tried to re-size a logo design and noticed how it starts to look blurred or jagged? That’s because the image file that you’re using is a rasterized file and not a vector logo deisgn file. A raster file is one which has a defined set of pixels and data and when en-largening it, your basically stretching those pixels out of shape. This distorts the logo design making it look cheap and unprofessional and thats why we use vector software to produce our logo designs.
Vector software (like Adobe Illustrator) use mathematical equations to produce vector logo designs which means that you can re-size your logo design perfectly without distortion. That’s why we, as a professional design agency only ever create vector logos.
Every now and again we carry out work for a client who had there logo designed before meeting us and in doing so they have a rasterized logo design and not a vector logo design. A raster logo design generally looks ugly, is very hard to use and tends to bring down the the quality of the branding. To solve we convert their logo to vector format. In fact we’d insist on doing it to ensure that great results are acheived.
If you’re having a logo designed, make sure you’re getting a vectorised Logo Design. If your logo designer has not offered a vector logo design, can’t produce one or doesn’t even know what a vector logo design is, then its a good idea to find another logo designer instead because the logo design you’ll be left with will only cost you more to reproduce at a later date.
If you already have a logo that’s not vectorised then see if you can vector your logo, the next time you hire a designer. It’ll be worth it!