In 2013 the attitude towards the logo redesign seems to have shifted slightly. The shocks of 2010-2012 have had a knock on effect and instead of logo redesigns being a compulsory task to secure business it’s turned into a compulsory task to embrace it instead.
It seems that 2013 has shown a clear concern that companies are taking conscious steps for image building with logo design.
Heres some interesting logo redesigns of 2013.
Not such an obvious redesign but one that was quite heavily and positively featured in the design industry simply due to its minor aesthetical changes which create quite an impact.
It looks the same, but the technicalities make it a better logo, one that’s better readable, a little cleaner and one that’s just a little more easy on the eye.
Yahoo were certainly due a redesign and although the original was not the most pleasing design ever, it was original.
Whilst many hate the new design, I quite like it. It’s a step in a new direction, a step forward yet its not lost its old charm, its old Yahoo!
The TGI’s redesign is one of those dangerous ones. Old and true vs modern and new. The old logo was characterful, creating a unique identity but like most businesses who grow with success, there comes the day when change is needed. Essentially, eventually that means streamlining the logo.
Which one do you prefer?
One might say that the mailchimp re-desisgn was pointless whilst Yahoo was just a marketing massacre due its process. TGI’s had clear direction but was it at a cost of character?
Check out more logo redesigns of 2013 in part 2.