In the fourth installment of logo redesigns 2013 there’s a clear sight of sunny spells with yellow and orange making a strong comeback not only as colours but as a sign of the underdog.
Microsoft have been on a roll since windows 8 with regards to design. They instigated the Metro look as well as edged into the flat trend of 2013.
Looking at the old bing logo now, it looks pretty horrible so any new logo would be welcomed but as it stands the new logo is pretty good.
Its overall presence slots itself nicely into the MS theme and image wise it generates a fresher, current and cleansing look. Technically however it is a little odd in execution with the icon and type not really merging together but it’s a good step forward.
Changing its business model to fit into digital life has resulted in several new logo iterations over the past 10 years (theres actually dozens). Regardless of icons, the colours have always stayed the same until the last iteration taking a warmer orange in substitute of the yellow.
Now, its come back to a slightly muddier yellow and black.
Its simple, maybe too simple but that simplicity makes it work for yellow pages really well. With so many past variants, this logo sets a new tone and approach and simply defines itself more confidently as an identity.
The most recent logo redesign of 2013 is the Thomas Cook Logo. The courage behind the redesign is praiseworthy because it is pretty daring considering the old design. In terms of working as a design, I’m not entirely convinced.
I love the logo but do I love it for Thomas Cook? The colour scheme and type look very b2b. In addition the original sky blue seems to communicate the idea of “holiday” better than the new orange.
It’s a nice logo design with a clear change in mind almost reminiscent of the Virgin V in terms of dynamics and emotion and even though its0100% better than the old logo I’m not sure its the right logo for Thomas Cook.
Maybe a colour change would do it or maybe the company itself is changing its approach. In any case we’ll find out soon enough.
Possible more resigns of 2013 to come in part 5. Or check out part 3 here.