Theres been a number of logo redesigns in 2013. Part 1 took a quick glance at mailchimp, Yahoo and TGI Fridays. Part two below looks at a few more interesting redesigns of 2013
The Motorolla rebrand was an interesting scenario. The tech company was previously a pretty big player but in fast changing times it found itself like many, left behind. Bought out by Google and visually revamped, the new logo is fresh with a contemporary edge and certainly gives the Moto image a big boost in terms of current credibility but it’s new found colours and style don’t really outdo the simplicity of the old design.
Business wise and communication wise it does the job. Design wise, it may have been a step too far, design wise.
A couple of weeks ago I mentioned the Firefox redesign and overall it was a great redesign. Whilst “flat design” is currently the trend for the web, Firefox made streamlined tweaks to their logo design making all the gradients flatter but without losing the gradients altogether. It was a perfect upgrade that fits in with currents trends yet still keeps its original style.
Likewise Google followed suit and also gave their logo a flatter effect, distancing itself from the web 2.0 period and streamlining itself into the future.
A much needed but unexpected redesign.
For these tech companies, colour and trend have always been an important element for their identity design and whilst the two newest have become big global brands and resulted in streamlining their identity, the oldest, once strongest of the three has become the underling sub brand with a much less corporate image.