For the third part of logo redesigns of 2013 we can see a clear idea of “out with the old and in with the new”.
In addition to that we cover banks that are rebranding. All banks try and push forward with a people orientated brand however Lloyds was one bank that stood out from the crowd. Whilst everyone else used real people and photos as brand imagery, Lloyds were more creative with an illustrated approach and strong audio branding. Now that the Lloyds TSB has become Lloyds and TSB what have their logo designs become.
Lloyds black horse has been iconic through time and their last iteration used a glossy effect button, an indication of staying current.
Lloyds like almost everyone else has followed suit to streamline the logo by exchanging the serif font for a sans-serif. Comparing it to the old it shows a loss of heritage and character but considering its circumstances, the new Lloyds logo works well to project an image of strong contemporary bank, one whose image reflects its holding company to produce a cohesive business image.
It’s a fine balance of staying current, trendy but without being over slick.
On the flipside we have the new TSB logo which just looks awful. Cheap, boring and outdated.
For its 100th year in publication Vanity Fair magazine revealed its new logo and where everyone looks to streamline their logo, Vanity Fair did the opposite. On this rare occasion it’s pretty hard to choose which one is better. There just as good as each other.