- Not to stray far from its current identity
- Look at Tescos past designs to see how it could revitalise some of its initial success
- Keep in mind it’s a global powerhouse
- Keep in mind it’s also a friendly household name
- Communicate it’s now diverse range
- Infuse more character
- Make it more welcoming
- Add a contemporary touch
Although Tescos put many small shops out of business, you have to admire them for their diversity and growth as a business.
They’ve gone from food to tech and local to international.
At face value, the Tesco brand could be seen as mundane and common brand but in terms of thinking and strategy they tend to shift into new markets quite cleverly and successfully.
In the last ten years thought they have had a few business problems mostly due to growing too quickly and trying to fend off new competitors.
And in addition to the above, what I’ve never really liked is the Tesco Branding.
Compared to its competitors, it lacks character, style and quite possibly purpose due to it’s wide range of offerings.
As a private exercise I decided to revamp the Tesco Identity to see what it could become.
Despite my own personal preference the goal was to tweak the design with the following goals:
The above was just a personal exercise in rebranding but if you’re looking to rebrand your business then get in touch with us at conceptstore.co.uk
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