It’s a hard job trying to sell marketing services such as branding, logo design and web design.
Sure, the industry is over saturated with low cost designers but that’s not the main reason why it’s hard to bring in sales.
The core reason is down to you, the buyer.
Most business owners don’t invest in creative marketing services for one of three reasons:
- We don’t want to spend money on branding
- We’ve survived so far without branding, we don’t need it
- We’ve tried it, it was a waste of money
I hear these excuses a lot, and for me it raises the question….“Well maybe you’re just not doing it right.”
The truth is that most business owners don’t or won’t make an investment into branding because they don’t know how to do it right.
It’s not like maths were every question has a set formula to find the answer.
Creative design and marketing is a fluid discipline, using unorthodox or special knowledge to find the right answer.
This scares a lot of business owners so they come out with the same excuses set out above.
If you’re a sceptic, a non-believer in branding, or a non-investor, here’s three practical tips that will help you to look at branding differently, improve your identity design without breaking the bank.
1. Make a small investment into branding and graphic design
The discipline of logo design is a process of tweaks and iterations.
Its dozens of tiny steps forward to obtain an optimal result.
An investment into branding for your business is the same.
If you’re sceptical of investing in branding then try doing it step by step.
Start with something small; a letterhead, a banner or even just a business card.
My best advice would be to start with the design of a document that you use the most.
The idea is to start exploring branding, marketing and design to get a visual result that you like as well as a return on your investment.
In turn you’ll realise that budget is not an obstacle, but a benefit.
The more you can spend on redesigning your documents, the more it will pay off back to you.
The above is a great way of tipping your toes in the water with minimal risk on your part.
Be careful though, once you try it, you may get hooked.
More often than not, once a client stats to invest in design and branding, they can’t stop.
The reason being is that the creative part of the job is fun and the work accomplished yeilds results.
Give it a try though, you won’t be dissapointed.
2.Branding is a waste of money
Sometimes businesses get caught up in the idea of branding itself.
The idea of grandeur or what should and shouldn’t be done to make their branding work.
This is a common problem where the business owners take the lead on the brand design and essentially, they just don’t do it right.
This leads to a whole lot of talk but no action and the result is a waste of time and money.
To avoid that, invest your design budget into areas that will benefit your business.
Don’t spend on stationery design if you don’t need it.
If your van serves as a more important marketing tool then invest in branding that instead.
Don’t focus on what design and branding are as a stereotype.
Focus on how it can help your business specifically to solve your problems.
This way you won’t be wasting any money and can truly see the results for your business.
Bad branding, can’t be blamed totally on business owners though.
There are a fair share of bad designers out there who may do a terrible job.
To do it fully right, invest in more than a logo design or a document design.
Invest in a good designer and a brand identity system to fully brand and market your business.
3. We’ve survived without branding, we don’t need it.
You don’t need brand identity design to start up or even survive in business however we find that people who do invest in it share a certain mindset, one set on growth and adaptation.
It boils down to how you perceive the benefits of identity design for your business.
The question is not “what can be done without it?”
It’s about “what can be done with it?”
In addition, it’s not about “what you’ll gain from it?”
An initial investment is about “what you’re losing, without it?”
Identity design opens doors as a business as oppose to closing them.
If you’ve survived without it then well done.
But what could you gain from investing in your brand identity design?
Bonus tip – Don’t think of it as branding.
Some people are put off by the sheer word “branding” because of the connotations it brings.
The way to look at branding is to look at it as marketing.
Would you or do you invest in marketing your business?
The answer should be yes!
If you’re looking to take step forward with branding your business, whether it be a big step or small?
Get in touch at conceptstore.co.uk
We’re a small design studio based in the Romford and Hornchurch areas of Essex but we serve clients locally and nationally.
Our goal is to make good branding, web design, creative support and website support affordable for any business.
We’ve branded over 70 businesses by creating their logos, identity systems and websites for their businesses.
We back this up with strong, ongoing support so that they can keep marketing their business and evolving it, offline and on.