Is it the idea? The follow through? The play on words? Or does it have no impact on you whatsoever?
Or does it? I bet you remember at least one strapline you read somewhere and if so “job done” from the marketing boys.
Heres a list of my favourite 7 straplines. They have nothing to do with my favourites products or services. Just clever!
7. L’Oreal – “Because You’re Worth It”
When I see a womens beauty advert I’m subconsciously waiting for the end just to see which astute strapline is spoken (that’s the only way I can tell them apart). They all use a strapline and usually pretty good ones.
“Get the London look”, “the make up artist of makeup artists” “Maybe its Maybeline”
Why is L’Oreal possibly the best…..Because your worth it!
6. HSBC – “The World’s Local Bank”
Its clever, many businesses get tied up as to whether to look like a big business or not in or-der to send out the right message. This strapline kind of solves the problem.
We’re a big but common.
5. Daiwoo – “That’ll be the Daewoo”
I saw an advert which ended “The Car in front is a Toyota”.
This was followed by and advert that ended “That’ll be the Daewoo!”
Kind of says it all.
4. EDF – “Save today, save tomorrow”
Beautifully clever in every way, reflecting time, earth, money and people.
3. APPLE – “Think Different”
Theres been countless times when I almost used it myself because its so easy to use. Not only is a great reflection on the company but “Be different, look different, think different,” anything different works.
2. KITKAT – “Have a break, have a kitkat“
Is it suggestive or commanding? Common or coercing? A shrewd strapline that’s not just selling but embedding itself into your life.
1. HMRC – “Tax doesn’t have to be taxing“
If I ever met the person who came up with this ingenious line, I’d like to shake their hand and congratulate them for coming up with such an incredible piece of marketing literature.
After that I’d like to clout them around the ear.
Need help creating yours……