Desire plays a large role in marketing and business structure. Internally a business may desire to be bigger and better whilst externally you want your customers to desire your product/service.
It does work. In either case whether you’re a buyer or seller we desire that particular car, the new gadgets, or maybe that unique look. Design is a key element to creating that desire.
Here’s 5 tips guaranteed to make your business more desirable, improve sales and your business.
If you’re selling a product or something desirable then photos should be at the top of your list of business assets. It’s essential for food, fashion and beauty to use good photos but it’s just as rewarding for an accountant, coach or tradesman to have them as well.
Whether you go bespoke or for stock the key is quality photos. That quality will shine through to create a unique and desirable image that sells like no other.
2.) Negative space
This is ultra-subtle but high impact. Through good use of negative space, padding and margins you can create a subconscious effect of desire. This works across the board from packaging design to web design and graphic design to interior design.
The end result can be varied but physiologically it reveals a quality finish making it desirable.
3.) Testimonials & people
Associating people with your product or service creates immediate desire. We can’t all afford a celebrity spokesman and to be honest maybe we don’t need to. Utilising people in the form of images, testimonials or case studies creates a credible, sellable and desirable image. Think of it like selling the future. It’s the benefits of your business, personified. What’s more it’s a desirable image in which your customer may be able to associate with.
4.) Quality & Design
A certain quality has to be present in order to be a desirable business. No one desires rubbish. However quality is only determined after a sale in reality of experience. Prior to that you have to sell the “idea” of quality. The only way to do that is through quality. Quality communication, a quality idea and quality design.
5.)Identity & Consistency.
Desire needs identity. It needs to be represented in order to be recognised as desirable. However, your current identity and desirables may not be visual, it could be in another form. Maybe its your reputation, your personal character or maybe your story that’s been desirable. In any case it’s could be additionally communicated with a consistent visual identity.
That desire will become visually identifiable and builds the idea of desire further with a visual relationship.
Overall its actually quite surprising how much desire drives us in life but businesswise its actually the buyers have in common.
Try the tips above and make your buyers lust after you 😉
Note: Desire also tends to bring a lot of undesirables along, so be careful.