Through years of designing brand imagery I’ve come up with 4 golden rules to create a successful brand design. Whether your creating a new brand, reinventing it or having a logo designed make sure your end result…. :
Everyone loves a modern design. It says that you care about your business, your dynamic and fresh, your new and up to date and you’re going to be sticking around as a business. Would you buy from a business that didn’t care?
Even if your business revolves around antiques, a modern take on it appeals to everyone, rather than an out-dated one which appeals to no one.
The oldest brands in the world use heritage and the idea of vintage as a USP but still make the effort to look new. The way to make such a strategy work is to…..
2.Look Professional & Communicate
If your logo doesn’t look professional then your business doesn’t either. It’s not just about style and design execution, make sure the whole idea is professional.
Whether you’re an I.T. service provider or a childrens clown, make it professional by doing what it says with the logo. Create an idea, present an image, communicate with it and reinforce it with action.
Would you buy from a cowboy? But you would buy if they represented……
3. A sign of quality
The end result must show a sign of quality, something that’s reliable and the best. Everyone likes to buy into quality and the idea that their buying the best they possibly can. Its shows a sign of value.
Would you invest huge sums into something of poor quality? You wouldn’t because its not…..
The most important rule is building trust. Each of the above three rules result in a trustworthy image which is essential for a sale simply because you wouldn’t buy anything from anyone you didn’t trust.
Its hard to define modern, professional, quality and trust because they are subjective and contextual terms. Each business has a unique style and with the inclusion of design and strategy into brand creation, it makes the four rules above a broader set of rules to abide by. Their rules with great flexibility but ones which should be accounted for so keep them in mind when building your brand, because Branding is trust building.