Is business all about people? Or is it about the psychology of people? Are these what make sales? Are sales what make a business? Or is it people? Or the Psychology?
Confused? I am…..
Heres 5 psychological business tips that should help any designer or design business or design studio when it comes to negotiations or dealing with a dodgy client.
1. Cheap as chips
If you’re a designer asked to provide a service cheap, and you do, then the chances are you won’t be serving that person again.
More often then not “cheap” or “discount” represents a one off sale as oppose to a client for life. It represents a good deal based on money as oppose to service.
Retailers can do it successfully and in the B2B market haggling is acceptable but there are certain levels of cheap you yourself will be prepared to go. If you go below the threshold in hopes of a long term client then the odds are against you, not exclusively but predominantly.
Psychologically, people who want it ridiculously cheap will look for a cheaper deal next time as well (elsewhere).
Tip: Act like a restaurant, not a takeaway
Don’t talk too much
I’ve encountered many scenarios where people over talk in an attempt to get their way. It’s actually a way to pull you into a conversation and get an upper hand. It’s a power trick. I’ve seen it in sales calls, negotiations and particularly when problems arise.
Sometimes less is more and not saying anything is a more powerful response, putting the power back in your hands.
Tip: Be comfortable with an awkward silence
They say its easier to say something nice then it is nasty so don’t be afraid to talk more in the way of compliments as oppose to gossip. Everyone loves a compliment and if someone deserves even a small one, feel free to give one. It goes beyond being nice, beyond irrelevance and business wise into the power of persuasion.
People like to talk but what they like more is someone who will listen.
Tip: Open your ears
It’s a wicked, wicked world!
Business is all about psychology and you’ll see it everywhere from marketing and training to networking and human resources.
In addition you’ll also see all the psychotic tendencies that tend to arise such as cliques, discrimination, competition, bribery and bullying amongst a million more.
Whether you can handle it or not, how you handle it could be a make or break situation for your business but in any case the best psychological tip I can give is to just be you.
That’s one thing most people will either love or hate and its also the one thing that will put the psychological power back into your hands.
Tip: Forget all the above, just be you.