I remember watching part of a documentary a few years where Ex- Blur Bassist (Alex Drummer) began his own cheese production and said:
“Cheese needs a face.”
He’s a well known and respected artist with a cult following making him a celebrity. He was an ideal candidate to become the face of something but was he the right face for cheese though?
When it comes down to it, I think that any industry or business benefits from having a “face”.
Looking at it closer, it seems that every corporate business uses a face in some way or another, if not many.
Steve Jobs was the face of the company on an industrial level but when it came down to selling the computers they personified the Mac Vs Windows scenario with faces. The young hip, good-looking actor (mac) Vs the older, square employee (windows).
Used Ronald McDonald but to be honest I haven’t seen him in years. He’s not even on the website any more, only his hands are. (I think he’s a little scary).
Take a look at his own website : http://www.ronald.com/
In their latest adverts they use a whole host of everyday generic faces to relate to a more adult audience.
Released their new model being the Mito and like most other car manufacturers they were targeting the new female market that have emerged as cash ready car buyers. The Mito was a female targeted car but the adverts went without a female face.
This was corrected with the release of the Giulietta as Urma Thurman sat behind the wheel.
Overall, a face is the perfect way to relate to your target audience. A way to project an image of your business, build a trusting relationship with potential clients or even depict the improvement that a customer could become.
If your business had face what would he/she look like?