This article is designed to provide an insight for businesses on how to get the most out of your next prospective design project by approaching a graphic designer or web designer correctly.
Maybe your looking for a freelance logo designer or maybe your looking at which local web design company to hire. In any case, through my experience as a creative designer based in Essex, I’ve come across businesses of all statures that tend to pursue a design project half heatedly. It’s not their fault becuase they’ve never worked with a professional designer before and thought it would all be pretty easy.
With these tips we’re going to teach you how to approach a local graphic designer or web designer and make sure you find teh right one to work with.
Step 1. – Get organised.
You know your business better then anyone else and more specifically why you think you need a web design studio or graphic designer. To initiate your marketing project you need to be able to communicate your needs to the graphic or web designer so before you approach one, ask yourself:
- What exactly do I need? (be specific with a design spec)
- Why am I doing this? (why do you have the need for the above)
- What do I want to achieve? (what is the desired result you’re looking for?)
The answers have now given you a specification and mini design brief to start converstations with graphic designer and web designers. These questions may be common sense but a task which I have found commonly ignored by potential customers.
If you cannot answer these questions, don’t worry, realise that you are in a position where professional advice is needed and be honest. As well as being creative, freelance designers and studios alike are very good business people, able to guide you and fill in gaps where needed. They are happy to help as long as you are honest and open.
Step 2 – Design Budget
Now that you have at least a rough idea of what you want, work up a budget that you can afford. If the designer can’t give you everything you want from your budget they will either:
- Advise on the next best option
- Provide a realistic quote on how much you need to spend.
You can save a lot of time by telling the designer your budget from the outset so they can give you better and accurate quotes for your budget.
Step 3 – Selecting your potential graphic designer or web designer
Choosing a designer can be daunting. For example, prices for logo design can vary from £10 – £10, 000, likewise for web design. It all comes down to what servcies they provide. Maybe they’ll do the branding for you, add creative support or maybe they’ll do it all from identity design to web design and development. Instead of focusing on price, focus on the level of service that you want.
What servcies do you need and what can the designer offer:
- Logo Design
- Identity Design
- Web Design
- Web Development
- Creative Support
- Techncial Support
In addition to that , its not all about money. It can come down to which web designer that you can trust? When selecting a designer do some research? Ask around, check their portfolio and see whose work you like. You may feel comfortable to work with one more then another.
Step 4 – Approach the designer
Designers work in different ways, so the initial protocol varies from designer to designer but just be prepared with your brief at hand in return for a quote.
If you don’t know what you are looking for, be honest and tell them. They will ask a series of questions to find out what you need and the services they can provide. At the end of the day you always have the right to say “No,” if you are not comfortable with the situation.
If your designer asks, tell them your budget, they won’t con you, just provide the best possible options at that price range whatever your budget may be. Revealing your budget will certainly speed up the process and save you money in the long run.
If you and the designer decide to meet then anywhere will do as long as its somewhere quiet where you can talk.
Step 5- Legalities, payments and preparation.
Once you have decided on a designer be prepared to ensure the project goes smoothly.
- Make sure the project is regulated with a contract which covers both parties to solve any disputes that may arise, document deadlines, payments and usage rights.
- Be prepared for your own project start date making sure the designer has everything that is requested from you i.e. copy, spec, details, photos, materials. Also be prepared for your own deadline providing a timely response to sign offs and alterations.
- Pay on time according to the terms and conditions set in the contract.
Although quite general, these steps at the very least will provide a structured course of action for handling a design project, leading to a successful result and a good relationship with your designer.
If you’re looking for a local design company to manage your branding and marketing then you can try the likes of Behance or even outsourcing sites such as People By the Hour or Fivver but be careful as the cheapest option is rarely teh best option.
Your best option would be to get in touch with us, a brand design studio based in Essex, UK
Or read on to get more tips on how to get the most out of your creative designer.