Whether its down to the economic times, customer preference or value, I’m not too sure but many products that were once bought and owned are becoming “SAAS”…Sold as service.
Today theres more options to buy or lease a car then own it outright and likewise for housing but this idea is also very successful in the digital world.
Music is sold as a service at Spotify and e-commerce solutions are sold as a service at shopify.
Whats interesting is that powerhouses like Adobe have also followed suite. Practically holding a monopoly on creative software they could charge whatever they wanted (and did!) and it sold as a product. Moving to a new pricing structure or at least offering one as Sold as a Service has put them in a new dimension and opened new doors. A master set of products valued at £3000+ is now obtainable at £50pm SAAS.
What about websites?
It use to be a case of paying for it and it was yours outright but today you can arrange it SAAS. Is it the best way to go though? Price wise its easier to manage sold as service for the end buyer but is ownership necessary?
I liked the idea of offering a service which after completion was outright owned by the client but recently I have made a change in the business and decided to offer the route of Sold as a Service for web design and development as well.
All in all it makes sense, not just for me but for the client. With technology and the world developing so fast, sold as service is a route to sustainability and staying current.
Sold as service is nothing new but what are your thoughts?
Does the idea of Sold as Service for a website appeal to you?
Is ownership outdated in general?