Last year we were commissioned to brand a new Aloe Vera retailer. The project involved a Name Creation, a new Logo design, an Identity for the business and a marketing blog website.
Selling the service of design is no easy job. You the designer have to sell the client your skills and expertise which is based purely around you. There is no physical product that the client is buying into and design itself is not comprehensible to everyone.
It’s actually like selling water to a fish.
I’m amazed at how other articles make “creating passive income as a designer” sound sooo easy! The top tips is usually a regurgitated list such as…
- Create an e-book
- Create T shirts
- Sell on stock sites
- Do a side project
- Create a blog
The truth is that you can actually do anyone of these and make money but what they don’t tell you is how hard it really is to make money from any one of these ideas.
There is actually no form of paperwork or regulation for something to hold or be protected by Copyright.
If you think that your idea holds some weight of originality and needs to be protected then your best bet is to read my article on Copyright, Trademarks and Patents to get a better idea of what
you need and also visit the patent office website.
Back in the day, when I presented a design to a client I would pretty much just send them the design file but as I tweaked my process of design I also tweaked the way I presented it and one successful way of presenting a design is through real life mockups.
Showing the design file on its own is nice but having it in context with real life application adds extreme value to a design. Not only does it make the design look great but it also solves some problems as to what the design may actually look like in real circumstances.
When I’m web designing I use a mixture of large background photos and icons to produce a nice flowing design down the page but at some point it will just get a little monotonous or too horizontal. At this point its ideal to break up the flow of design with something different altogether; ideally a background pattern image.