When I think of African design a whole host of warm hues, imperfect shapes and textures come to mind. I see more of an artistic approach rather then clean cut contemporary graphic design look, however things on the sun soaked continent seem to be changing. As of late I’ve come across many a great graphic designer from Africa producing beautiful and professional pieces of contemporary graphical communication.
When a tech company releases their latest OS, an influx of design trends emerge. We’ve had:
As designers we jump on the bandwagon and literally follow suit but if we look beyond the technology we’ll see a history of design styles that have cultural impact worldwide. These styles become more then a trend, they become an identity for a nation.
Do you have a design strategy in place? Let me guess, you don’t want one and neither do you need one and your certainly not going to invest time or money into getting one!
Rather than looking at what could be lost from an investment, maybe it’s time to look at what could be gained instead.
Argos’s Alien invasion campaign was a risky idea, debuted in 2011 to introduce click and collect. In 2014 it became the most popular aired commercial in the UK.