Have you invested in design by hiring a designer? If so, well done that’s step one.
Step two is getting an ROI.
You may well put that whole responsibility on your designer but remember that it’s your investment and you need to take care of it.
Heres 6 ways to get the most out of your designer and secure that ROI no matter what.
1. Do you see what I see?
Designers are of course visual people so to get your point across, be visual. Use examples and images and don’t be afraid to draw something yourself. Even if it’s rough and rubbish, it doesn’t matter, it just has to demonstrate your point.
Think in the line of a scrapbook.
You may think “whats the point, I’m doing the job for you” but you’re not. You can’t solve a problem without knowing what it is.
2. Don’t be Coy
Give your designer as much info as possible. From goals and copy to any images and requirements. Flood them with relevant info. It will provide for a smoother and quicker job and likely save you money.
3.Don’t do a Houdini
Going on holiday? Unavailable for a few days? Family Emergency?
We all have other things to do and designers understand that others do as well. Not being available for a period of time is disruptive to a project, but it can also be understandable so in any case just let your designer know.
The ins and outs of your schedule is not needed, a quick note will do. Its professional courtesy and in turn you’ll get better communication back. Without communication your job may be bumped to the back of the line or dropped altogether.
4. Dedication & Moral
Your designer wants the project to succeed but do you? If you’re not dedicated or enthusiastic about the project then the chances are neither will the designer. Keep your own enthusiasm up and make it infectious. You don’t have to be “happy happy joy joy” just be productive and responsive. Always Move Forward with a project.
5. Be Analytical
The most important tip to get your ROI will be feedback. Give the designer as much feedback as possible, even if it’s bad. Add depth and reason to your feedback.
I don’t like it = Unacceptable
I don’t like it, its too blue = Better answer
I don’t like it, its too blue, looks to cold, need something warmer, what if we change blue to orange = Great answer
On the flipside don’t be scared to tell the designer “Good job I love it.” It’s not for our egos but to confirm we’re on the right track.
6. Bonus Tip – Art Direction
Although its not always done, establishing who has the final say or how much responsibility is put on each party is a good way to get better results as it clears expectations.
Do you want the designer to take responsibility of the outcome by doing what they see as the best solution?
Or Do you want the designer to follow your lead, leaving you with the responsibility of best outcome.
It could be a mixture of both but discussing it prior to starting will help clear up what’s expected from the ROI.
If your looking to secure an ROI with design, get in touch.