Is technology dis-engaging todays youth from the realities of work and life? Rather then making technology an enemy, Launch U combines it with 1 to 1 professional coaching to deliver a solid solution for guiding young adults with their career options in a new digital world. Conceptstore was commissioned to create the brand image that could help Launch U.
With specific direction from Co-Founder Mara Gardner, we set out to create the branding, identity and digital design for Launch U.
The image had to be fresh and fashionable, cutting edge and contemporary, something that related to todays new generation without being cliché. It had to be original and heres what we done: