Are you having a logo designed? A brand? Or an identity?
Do you know the difference?
Do you really care?
Probably not and to be honest rightfully so. These words are jargon and as a business owner you’re not completely bothered about what they mean, are you? The bottom line is the benefit and ROI that any given term will give to you as an asset, not as a definition.
We often get caught up in words and terms and it is to define our own identity, to show we’re knowledgeable and current but I’m taking it back to practicality.
Are you having your logo designed? A brand or Identity? Forget the jargon! And don’t get caught up in the sales patter. Whether your B&Qing it or paying a pro, heres 5 identity elements that will serve you well regardless of your business size so make sure you have them.
Pick one and use it. It may seem unimportant or even too simple but picking a single font set will help tenfold in building an identity for your business.
You use collateral such as business cards, twitter, stationery and your website on a daily basis and integrating a chosen font will unify all your docs with a professional touch to create consistency and an identity that your audience can become familiar with.
It will become a business asset.
2. A colour scheme
You don’t need a wide schema. One colour is sufficient, twos a bonus , three maybe best. There’s a whole world of colour out there so picking just one maybe difficult but in picking one you’ll be creating a visual structure for your business.
3. Additional graphics
A logo, font and colour scheme is all you need to communicate but soon enough you’ll realise its not enough.
“What am I going to put on the website?”, “What shall I put on the flyers”.
A document whether it be digital or printed has plenty of room and you’re going to need to get more visual to convey a more specific message.
You can do this with a specific set of photos or additional identity graphics (or both) to form a consistent extension to your identity. This will come in super handy when it comes to marketing your business.
Where before you had an empty page, now you’ll have something to attract and identify with.
4. The Essentials
10 years ago, the basic essentials where the letterhead, comp slip and business card. Today it varies for every business.
Through years of creating identities I’ve seen for myself what gets used daily and becomes an asset as oppose to the outdated definition.
Get the basic essentials:
– An email signature
– A desktop printable digital copy of a letterhead design
– At least a few business cards
– At least a few comp slips (there actually handier then you think)
– Invoice template design (which you’ll hopefully be using a lot)
Most importantly though get what you’ll be using the most designed as a basic essential. That could mean your social profiles, a brochure, bags or even a van livery. If comp slips are not that important to you then define your own essentials as they are your business assets as oppose to the old definition.
5. The good old logo.
There’s always debate as to whether you should invest in any of the above but the logo design tends to take the brunt of it. Invest in it or not? Is it worth it?
It is a little like buying a car. You can buy a cheap one or expensive one. The point is, will it get you there?
You can do the same with logo design. A cheap one will work until there comes a point where it breaks down or you need a newer one.
The key here is not cost. Its reliability, functionality, independence and lets be honest, communication. That’s what a car represents and so does a logo.
The most important aspect will be that you have one, any one for now because you’re probably going to need one if not now then in the future.
These are what we define as practical, day to day identity assets that every businesses should have because they solve problems. Utilising them won’t do your business any harm, it will only do good and investment wise it doesn’t to cost the earth so what are you waiting for?
Start building your identity today with conceptstore.co.uk