The www has always been restricted with regards to what fonts you can use in a web site design.
Only a small set of fonts ensure consistency and functionality across all browsers. The three main fonts that are guaranteed to work are.
Arial / Helvetica
Times New Roman / Times
Courier New / Courier
Over the years a few more have crept in to work on certain browsers but none have been 100% cross browser compatible.
As a work around designers could use images of words instead to reproduce a desired type but this is not 100% full proof.
Alternatives were the use of scripts to load and replace fonts on the fly so any user could see whatever font you wanted them to. This method also had drawbacks but in recent years the method has evolved and standardised with the likes of googles webfonts and Adobes Typekit.
With these services, it means you can use almost any font you want to on your website via loading it from another service. Its still not 100% reliable but it’s pretty close.
As a website owner you can now create a little more brand consistency but also be a little more creative with your website communication with the use of fonts on your website.
The question is, how important is it to be creative with typography?
It may not seem like a big deal but the use of creative type, especially if its still read and searchable by search engines is a big bonus.
It helps to:
Communicate a message
Create an identity
On your next web design, find out more about the use of creative type. You may be surprised by the results it can bring for your business.