Have you invested in your business by hiring a designer?
If so, well done that’s step one.
Step two is getting a Return on that investment.
You may well put that whole responsibility on your designer but remember that it’s your investment and you need to take care of it.
Here’s 6 ways to get the most out of your web designer or graphic designer and secure that ROI, no matter what.
1. Do you see what I see?
Designers are of course visual people so to get your point across, be visual.
When trying to get your point across, use examples and images and don’t be afraid to draw something yourself.
Even if it’s rough and rubbish, it doesn’t matter, it just has to demonstrate your point.
Think in the line of a scrapbook.
You may think “what’s the point, I’m doing the job for you” but you’re not.
You can’t solve a problem without knowing what it is.
And unless you can clearly articulate the problem, it’s going to be more difficult and take more time to solve.
Save yourself both time and money by getting visual with your designer.
2. Don’t be Coy
Give your designer as much info as possible.
From goals and copy to any images and requirements.
Flood them with relevant info.
It will provide for a smoother and quicker job and likely save you money.
3.Don’t do a Houdini
Going on holiday?
Unavailable for a few days?
Have a family Emergency?
We all have other things to do and designers realise that.
Not being available for a period of time is disruptive to a project, but it can also be understandable so in any case just let your designer know.
The ins and outs of your schedule is not needed, a quick note will do.
It’s professional courtesy and in turn you’ll get better communication back.
Without communication your job may be bumped to the back of the line or dropped altogether.
Don’t disappear without notice.
Keep your designer in the loop.
4. Dedication & Moral
Your designer wants the project to succeed, but do you?
If you’re not dedicated or enthusiastic about the project then the chances are neither will the designer.
Keep your own enthusiasm up and make it infectious.
You don’t have to be “happy happy joy joy” just be productive and responsive.
Always move forward with a project emotionally as well as physically.
5. Be Analytical
The most important tip to get your ROI will be feedback.
Give the designer as much feedback as possible, even if it’s bad.
Add depth and reason to your feedback.
I don’t like it = Unacceptable
I don’t like it, it’s too blue = Better answer
I don’t like it, it’s too blue, looks to cold, need something warmer = Great answer
On the flipside don’t be scared to tell the designer “Good job I love it.”
It’s not for our egos but to confirm we’re on the right track.
6. Bonus Tip – Art Direction
Although it’s not always done, establishing who has the final say on a piece of work is a good way to get better results as it clears expectations.
Do you want the designer to take responsibility for the outcome by doing what they see as the best solution?
Or Do you want the designer to follow your lead, leaving you with the responsibility for the best outcome?
It could be a mixture of both but discussing it prior to starting will help clear up what’s expected.
If you’re looking for a great graphic designer or web designer in Romford, Hornchurch or Essex then, get in touch.