Logo Design is nothing new. Since the beginning of time people have used words, symbols and pictures ie.logo design and graphic design to encode messages whether it be secretly, subliminally or publicly but unless you’re a programmer, historian or detective I guess there’s not much need for deciphering logo design in today’s world, or is there?
Everyday we’re surrounded by thousands of pieces of graphic design but we don’t notice them. Your phone is filled with symbols and code and I’m not talking about the programming language that’s used to build it, I’m talking about the words, letters and icons like the “home” or “search” icon used as a system of communication to encode a message to you.
If you take that system of communication a step further then that design can also become an identity. For example you may not understand ancient Egyptian hieroglyphs or even the symbols used to write Chinese or the Hindi language but if you saw a piece of it, you could probably guess where the language originated from because the unique visual composition of those symbols have created an identity much like a logo design does for a business.
Logo designs are just the same as code and they can be deciphered to create something we’ve all heard of in todays world being a brand identity design.
A few some examples of deciphered Logo Designs
Adidas Logo Design:
The original adidas logo design (three stripes) was an attempt to create a big brand presence in the 1900’s by Adi Dassler himself. He wanted everyone to know which trackstar was unmistakably wearing his shoes and thus branded them with 3 stripes. He even said himself it was “the brand with three stripes”.
In due time Adidas become bigger and bolder with a strong reputation and went onto create the Trefoil logo showing the diversity in the Adidas brand.
Today’s logo is much like the original, three stripes but in this case they take a specific formation.
Deciphered Logo Design: Today’s three stripes form in a shape of a mountain, signifying the challenges and rewards in life (climbing a mountain.)
BMW Logo Design
It’s a controversial logo design which still holds confusion today. The Bavarian Motor Works (BMW) has its place in history tied in with the World Wars.
One story tells the logo design originating before world war 1 as a rotating plane propeller set off a blue clear sky (hence the coloured segments). It was also said that BMW started business making Luffwafe fighter planes which were decorated in the same blue and white colours. Adverts for BMW used this imagery for publicity but ultimately they claim that this not the case. The other story which BMW claims is true is that the logo is an ode to Bavaria (blue and white flag), the HQ of BMW.
BMW themselves say that the logo was created 6 months before they had ever created any plane components and the signature rotating propeller which backs up the World War story, was not even a component that they made.
Next time you see a logo design see if you can decipher it.