When it comes to movie logos, you’ll rarely see a logo which uses iconography or graphics in the actual logo, instead they’ll just “typography” for the name of the film. Sometimes it can pass itself off as a typographic logo but more often then not they use type that’s artworked or a font which suits the mood. The reason for this is becuase movie names/logos need to be quick and easy to read. After all the lifespan of a movie is typically not that long. This means the use of subliminal icons and messages needs to be minimal or clearly understandable when glanced at. Whats more a movie until its released rarely has any recognition so what the logo needs to do is capture the viewers attention simply by appealing to its target audience in style, tone and communication.
Movie logos also need to entertain more then a business logo and obviously coming from a motion graphics background they need to play to the rules of screen display as oppose to print, so text effects which are usually no nos for logo design suddenly become acceptable for a genre that can utilise them.
With this in mind I’ve created a list of 10 movie logos which go beyond the typical movie genre to display a more traditional sense of graphic design. Logos which are communicative, identifiable, clever and genre defining; movie logos which are real logo designs.
Clever, intriguing and in my eyes also a little sinister with the idea of the puppet strings and style of the logo. The movie itself has made the typography iconic with its gothic and traditional features embodied into an overall contemporary style. It’s a classic
Clearly a graphic designers favourite, embodying symbolism and shape with the magical touch of a character illustrator to give the ghost its own unique look. Extremely iconic and interestingly enough it represents an actual business in the film.
Back to the future
Everything in this logo is a subliminal and playful message. The slant of the type in either direction, the progressing arrow pushing back but ultimately going forward and the orange gradient which not only makes it look cool but playful carrying the symbology over from the actual film. Super cool logo.
In pure greatness the logo for “Aliens” managed to encompass the whole mood of the movie with a logotype which was futuristic, slick and slim bodied, with an evil presence. It became a genre defining logo.
The dog tags, movie title and style all make it clear what genre this film is but in terms of logo design, it’s one that surpasses being just a type based logo and transforms the identity into something more memorable.
1990: Home Alone
The dynamics of the home alone logo is so simple and clever that its almost stupid and you can pretty much say that about the movie itself which is why it’s a family classic. The word “home” is followed by a definitive illustration and then tightly followed by the word “alone” signified by the single “lights on” window. The use of the small e at the end is not really needed but after watching the movie you get why it’s there. The logo embodies the movie, its character and story in every way.
1993: Jurassic Park
The Jurassic park logo is a favourite for graphic designers. A flat illustrative design with 3 colours and in this case its more than a movie title it looks like an actual brand. Like ghostbusters it has that rounded feel and represents a business inside the film and not just the film itself.
Its one of those rare movie logos that you get to actually see inside the film and builds a character all of its own.
In all honesty I’ve never even seen the film blade runner but the title logo just creates atmosphere. Fast moving, dynamic and sharp, the typography was cool enough to make another genre defining style in the world of sci-fi.
007 is not the even a movie logo but maybe it can be seen as the franchise logo symbolising the secret agent and his iconic gun as one. The layout and structure emphasises the fast paced yet slick and classic style of James Bond.
This logo much like the film represents “America”. A great play on a stereotypical naval badge and a tribute to everything in the film. The style of the logo encapsulated the movie in one symbol.
Bonus logos – Every pixar movie
Judging by the above its clear to see that animated movies which obviously have a heavy background in illustration tend to create great type based logos. Pretty much every Pixar movie logo manages to create a well rounded logo design for its identity.