If you look at the history of movie logos you’ll see that most movie logos just use a particular font for the movie name.
The reason being is that most movies are not brands and won’t become a franchise.
They don’t need a real logo or an accompanying symbol or graphic for the type mark, in fact they rarely need a logo at all.
The main purpose of a movie logo is to do two things:
- Display the movie name
- Reflect the narrative of the film
And it needs to do it in a way that’s easy to read, attractive and memorable.
Because of this, most movies stick to a simple format and forgo the idea of creating a logo.
However, some movies are setup right from the start to become a franchise.
They’re planned as a big branded movie that should stand the test of time and reiterate itself several times maybe over decades to come.
In this case the movie needs a logo, it needs a symbol, an icon, something that represents the movie beyond its name and into visual design communication that speaks a universal language to create a unique symbolic identity.
These movie logos allow the movie to become more than a fictional film and a part of our real lives.
The movies become brands.
And to achieve that you need a great logo design.
Heres a list of 10 movies that used a traditional sense of graphic design to create fabulous movie logo designs that are communicative, identifiable, clever and genre defining; movie logos which are real logo designs that create a movie brand.
The Godfather Movie Logo Design
Clever, intriguing and also a little sinister. The typography became iconic and synonymous with the movie and its genre.
Ghostbusters’ Logo Design
Clearly a graphic designers’ favourite, embodying symbolism and shape with the magical touch of character illustrator to give the ghost its own unique look. Extremely iconic and interestingly enough it represents an actual business in the film.
Back to the future Logo Design
Everything in this logo is a subliminal and playful message. The slant of the type in either direction, the progressing arrow pushing back but ultimately going forward. The orange gradient which not only makes it look cool but playful carrying the symbology over from the actual film. A super cool logo.
Aliens Logo Design
The logo for “Aliens” managed to encompass the whole mood of the movie with a logotype which was futuristic, slick, slim bodied yet minimalistic with an evil presence. It is a genre defining logo.
Platoon Logo Design
The dog tags, movie title and style all make it clear what genre this film is but in terms of logo design, it’s one that surpasses being just a type-based logo and transforms the identity into something more memorable.
Home Alone Logo Design
The dynamics of the home alone logo is so simple and clever that its almost stupid and you can pretty much say that about the movie itself which is why it’s a family classic. The word “home” is followed by a definitive illustration and then tightly followed by the word “alone” signified by the single “lights on” window. The use of the small e at the end is not really needed but after watching the movie you get why it’s there. The logo embodies the movie, its character and story in every way.
Jurassic Park Logo Design
The Jurassic park logo is a favourite for graphic designers. A flat illustrative design with 3 colours and in this case its more than a movie title it looks like an actual brand. Like ghostbusters it has an encapsulated layout and represents a business inside the film and not just the film itself.
It’s one of those rare movie logos that you get to actually see inside the film and builds a character all of its own.
Blade Runner Logo Design
In all honesty I’ve never even seen the film blade runner but the title logo just creates atmosphere. Fast moving, dynamic and sharp, the typography was cool enough to make it a genre defining style.
007 is not the even a movie logo but maybe it can be seen as the franchise symbol. The layout and structure emphasise the fast paced yet slick and classic style of James Bond.
This logo much like the film represents “America”. A great play on a stereotypical naval badge and a tribute to everything in the film. The style of the logo encapsulated the movie in one symbol.
Bonus logos – Every pixar movie
Judging by the above its clear to see that animated movies which obviously have a heavy background in illustration tend to create great movie logos. Pretty much every Pixar movie logo manages to create a well-rounded logo design as an identity.
What’s your favourite movie logo?