Design trends go in and out of fashion but during their 15 minutes of fame they define an era. Current design trends are great for pieces with short shelf life’s such as flyers and maybe even websites but is it ideal for longer lasting projects such as identity design?
After all, that identity design could possibly outlive you!
Using a current design trend for an identity design can work but more often then not, whenever I’ve done so, it always looks great but feels mediocre because theres usually more style than substance.
The only guaranteed trends to work effectively for an identity design are ones which surpass style and are based on emotion instead. Those trends are:
Seeing as the logo is pretty much the face of the company, a friendly face is much more welcoming than ones that’s not. Obviously levels of friendliness or even definition could vary according to the business but being friendly to your core audience at the very least will always lead to a great logo design simply because everyone will love it.
Another successful logo design trend is its ability to be contemporary. An identity must look like a new and up to date piece of work. Even Vintage based businesses rebrand and stay fresh with a contemporary look that suits their product and audience. You can utilse tradition and heritage in an identity design but the overall finish but show something that’s current.
Sometimes ideas of grandeur can cloud a business and its identity. Sometimes it’s a case of imitation. Don’t lie with your identity design, create one that really reflects the business, in turn it will attract the right audience for you.
Its easy to imitate and easy to be boring. Your identity doesn’t need bells and whistles but a touch of originality. The whole purpose of an identity design is uniquely identify your business. A good identity design can’t do that if it looks like every other logo out there. Be brave and be original.
The four trends above provide the perfect elements for a for classic identity design.