If you’ve never hired a designer before then it can be a daunting task. You may be thinking “What do I ask?” or more importantly “What do I need to ask?”, in fact you may ask, “Do I need a designer at all?”
Heres a great guide to help you answer those questions and get you on your way.
Does it work?
Yes it does. Good design is good business and good business sells. However don’t think that design works alone. To make design work for your business you need to push and promote the design as well. Design is one part of your business. You are the other.
2. What makes good design?
I can get philosophical and say design is “visual thinking” or I can get commercial and say its “communication”. I can even reach into my soul and say its “art”.
Whilst all is true, good design is 2 things:
Beautiful: Whilst some find beauty in cars others find beauty in flowers. It’s not materialistic because we each have a separate definition of beauty but our ability to be attracted to something is human nature. Is beauty visual or emotional? Its both and that’s what makes good design. Find out more about what humans are attracted to and why with The fibonnacci scale.
Functional: It needs to solve a problem, any problem and it needs to work. If it solves that big of a problem then it may not even need to be beautiful because its function is beautiful enough.
Should you invest in design?
You probably already do. You invested in a phone, a PC, a house or car which all form good design. You may have bought apps which solved a problem for you so why not jump in and invest more in design with regards to your business.
Just ask yourself what problem needs solving and how design can solve it?
4. How should I pick a designer?
Throw budget, experience, website and portfolio out of the window. Talk to them and pick one you trust.
5. How do I measure results on design?
Measuring the results of design can be tricky because its not a quick result. Great design usually evolves over time and is affected by dozens of variables.
In saying that the best way to get some indication of how design works for you is A/B testing. You’ll be surprised with the results of what one design can do over another.
6. How much should it cost?
Each designer will have their own prices and you yourself will have your own budget. I advise buyers to just stick to their budget and then see what can be achieved.
In todays market logo and websites can go from £25 – £100,000.
You may have to raise your budget or reduce the deliverables to get the services of a particular designer at rates suitable for you but the key in any case is to make sure you’re happy with the deal that you’re getting.