Whats the purpose of a logo design? Its visual communication of your brand and identity, a way to help your potential customers think of you whether its for a past present or future transaction.
That’s the mumbo jumbo version. In laymen’s terms its just a way for your business to sell something and keep customers coming back to the same place for more.
We always start off with a design brief as its helps to clarify what you want out of the brand design but also help identify your business brand in general.
Many take our design brief, walk away and rethink their business totally before answering.
Give it a go yourself.
–Section 1 – Your Company profile.—-
1.) What is the company name? Please spell it as you intend it to appear on any documents. (including company type (LTD, ORG, etc) and any symbols (dashes, underscores, .com etc)
2.) How did the name originate? (What’s the story behind it, why did you choose to use it?)
3.) Provide a summary of your business along with a brief history.
———-Section 2 – Market Position———–
4.) What’s your USP?
5.) Who are your competitors? (also provide the name of at least one competitor).
———-Section 3 – Current Situation———–
6.) What is the specific reason for the need of this project?
——-Section 4 – Communication Background——-
7.) Are there any communication documents other then those that you
have already sent me?
———Section 5 – Objectives & task———-
8.)What do you want to achieve with this project?
9.) What specific message do you want to communicate?
——–Section 6 – Target market.——–
10.) Who are your target audience? (demographics)
11.) Where are they based based? (geographics)
——–Section 7 – Your vision———–
12.) What is your vision for the companies brand image?
Feel Free to respond visually.
13.) Are there any ideas (colours, objects, shapes, animals, images,
concepts etc.)that have you would personally like to explore during this project?
14.) Are there any other brands or design pieces that you’ve seen
anywhere else that you particularly like and feel
are visually relevant to the brand image that you’re trying to achieve.
15.) What are the morals and principle that define your business?
16.)What are the end benefits for you clients, when they use your