A logo design is:
- A piece of visual communication
- A way to identify and separate your brand from another
- A tool to help build a visual relationship with the public
- A badge to help the public remember you
Some say that investing in a logo design is a waste of money but if you have a business and no logo or signage whatsover then how are the public going to know that your business exists? Sure, there are ways around it like verbally communicating your business presence or sending simple and plain emails and letters but what you’ll find is that potential customers will eventually want to see a sign of some sort. Why?
A logo design:
- Creates trust
- Creates a physcial presence for your business
- Shows authenticity
- Creates confidence
A logo design is a mass marketing, selling tool that creates confidence with consumers so if you don’t have one then you’re just losing out. In saying that not just any logo design should be used. A bad logo design can be more damaging than not having one at all.
To create a great logo design you need to look deeply into your own business and convey a message, a style and tone that communicates and attracts potential customers. When designing a logo design, we always use a logo design brief to help identify your business brand.
Many take our design brief, walk away and totally rethink their business idea before answering it.
Give it a go yourself.
Section 1 – Your Company profile
1. What is the company name? Please spell it as you intend it to appear on any documents. (including company type (LTD, ORG, etc) and any symbols (dashes, underscores, .com etc)
2. How did the name originate? (What’s the story behind it, why did you choose to use it?)
3. Provide a summary of your business along with a brief history.
4. Describe the services your company offers?
5. What are the morals and principles that define your business?
Section 2 – Market Position
6. What’s your USP?
7. Who are your competitors? (also provide the name of at least one competitor).
8. What are the end benefits for you clients, when they use your service?
Section 3 – Current Situation
9. What is the specific reason for the need of this project?
Section 4 – Communication Background
10. Are there any communication documents other then those that you have already sent me?
Section 5 – Objectives & task
11. What do you want to achieve with this project?
12. What specific message do you want to communicate?
Section 6 – Target market
13. Who are your target audience? (demographics)
14. Where are they based based? (geographics)
Section 7 – Your vision
15. What is your vision for the companies brand image?
Feel Free to respond visually.
16. Are there any ideas (colours, objects, shapes, animals, images, concepts etc.)that have you would personally like to explore during this project?
If you’re thinking of rebranding or having a new logo designed then get in touch at conceptstore.co.uk