90% of new clients ask
“what if I don’t like your designs”
It’s a valid question. After all, you the client are investing in just an idea. It’s your idea plus trust into me to create a visual representation and unlike maths there’s no set answer.
It’s that last part that creates an air of doubt.
To overcome the problem there’s several points worth considering as you start a brand identity project which will help you to get a logo designed and be able to actually choose one you like as a final piece
1. Design grows on you
Countless times I’ve created a set of designs and made amendments but the final chosen design was one that was not amended with at all. The focus was taken off that particular design and it was allowed to grow on the client subconsciously. This is achieved by being open minded, relaxed and looking at the designs more then once in different time slots. This allowed clients to come full circle and define not so much what they wanted but what they needed with a logo design. It utilises point 2.
2. Process of elimination
I’ve found that the process of elimination is actually a character trait. Many people don’t know what they like but do know what they don’t like so finding a design which they don’t like is actually a good thing, it narrows down on what the end result should be. In turn the result is usually similar to point one above where the final design was one they liked from the beginning. It just took some creative exploration to realise it.
It’s a good thing if you don’t like a design but….
3. Explain why
You have to communicate when choosing a design because feedback is essential for the designer. Saying “I don’t like it” is not good enough, you have to fully explain why. Like above don’t just tell what you liked, tell them what you didn’t like as it creates a process of elimination and applies logic to an otherwise un-logical task of reading your mind.
When looking at a logo design don’t just look at it, look at each element to define what you liked or disliked:
These four visual elements make up all logos and are easily identifiable. Just a small change to one could lead to a logo design you do like.
4. It’s a development
Logo design is a development. Hitting the nail on the head is totally doable but even if you do you may not know it until you’ve let it grow on you and also eliminated other options.
More often then not, this is how our logo projects pan out. Be prepared to develop ideas as oppose to disregarding them totally. Points 1, 2, 3 and 4 could change your mind and create a design you do like.
5. Don’t be scared
Choosing a logo design can become a frightful scenario for a non-designer. Initially your idea was a project, maybe even fun but now you have a set of creative designs on paper in front of you waiting for a decision.
It’s very easy to look at other designs and say “yes I like it” or “no I don’t” but picking your own to represent your business makes the power of design very real.
Which one do I like, which do I not?
Which ones professional, which ones not?
Which ones are good design, which are not?
If you’re working with me, none of the above will be a problem because all the designs will be be good but what generates the fright is the reality that kicks in. The designer has come up with the goods, its now up to you.
I help clients in making the decision, informing of pros and cons, what works and what doesn’t but the decision is yours at the end of the day and the top tip here is to be confident and decisive even if it means not picking one. Go through points 1-4 and apply logic and you will end up with a design you like but be sure ……
6. Not to ask everyone. (bonus tip)
Market research provides evidence as to what should be done but when it comes to identity design its never spot on because market research opinions are made without points 1-5.
It’s an objective view based purely on visuals and if you ask 100 people you will get 100 different answers in which none are right.
Without knowing your brief, your idea, how you came to the final logo, what it represents and how it will work you cannot get a good opinionated answer (whether it be right or wrong).
If you ask and show anyone make sure it’s someone you trust and someone who knows your brief and someone who shares your end goal.
Still unsure? Just ask me