A lot of companies didn’t know if they’d survive and hence why Logo Design wasn’t too inspiring in 2012. Hard economic times, social media and new emerging technology did all have an effect though on whats to come for 2013.
During 2011-12, quite a few corporate companies took the decision to streamline their identity. Coca Cola went back to basics to solidify their original identity whilst StarBucks streamlined to solidify their new place in society. Likewise Ebay, unexpectedly did the same, showing a shift from online auction to respectable shopping site.
Others however did it because it was now or never. With huge changes in technology and lifestyle, bigger companies in both sectors suffered more so and it was a case of reinvention or death.
Waterstones streamlined back in 2011, Currys in 2012, Microsoft have done so in 2012/3 and that’s what will be happening again in 2013.
Corporate companies are not safe. In order to keep whatever stature they have, they’ll be streamlining and modernising as a fix to keep up with changing times but also to maximise on their reputation as a corporate company and stay alive in 2013.
Opposites Attract – Differentiation
For everyone else there will be quite a split covering one of the two or three design themes
Coloruful, Warm & Flat: Kind of following on from Microsoft’s new windows 8 UI, a growing trend already is the use of flat shapes and bold colours. Think of reinventing swiss design for 2013 with a bigger appreciation for unusual and vivid colours.
It will more then likely be professional services or technology that goes down this route but in general it’s the theme for 2013, expect it to come from any type of business, anywhere, to present a friendly and modern business.
Artistic Personality: On the other end we’ll have a steady flow of the total opposite style being a more vintage and illustrious design to personify trendiness and character, possible used more so by smaller businesses, niche businesses and boutiques who want to create a unique yet personal look.
In both cases, the word “trend” is the key. With so much attention on social media and branding it means that the flood gates are open for brands of all sizes to emerge and gain an audience. In 2013 people, businesses will want to be more trendy and the logo +, brand design will play a bigger role in establishing a presence.
Whether its minimal, clean and flat or vintage and pretty, it will be trendy, up to date and friendly to attract ever changing audiences.
Evolution: Logo design has evolved. As a standalone product simple and clean has always been preferred and a vectorised design is still essential but on a wider basis, logo and brand design is finding room to let the likes of 3d, animated and non-conventional logo design in to extend the brand design.
Its more of a requirement today so expect to see more animated logos.
Non-conventional: Its time for change so expect to see heavy trend changes in logo design moving from safety to non-conventional, possibly radical or even funkier design in order to be different to the two themes above. These will be the trend setters for 2014.
Type: Everyone will be big on type and pretty big on being big. Expect everything to be bigger including type which will be bold and big in general.
Having your logo designed in 2013 and don’t know what trend to follow?
In fashion a trend will go in and deem another out, making it a yesteryear item. Logo trends don’t really follow that trend. With logo design new trends come in as a sign of what’s new in communication design and what the public are happy to see but no trend really goes out.
Some styles may appear tiresome with overuse and some may look old due to poor design but professional logo design can overcome these issues which is a key point to having a long lasting logo design. It disregards style and trend.
The best logo design for you would be one that represents your business regardless of trend. Some of the best logos were designed 50 years ago but still work today because they were not focused on whats hot and whats not but what works for them.