Logo Design trends consist of subtle yet specific elements of design that gain popularity amongst identity designers. A logo design trend could be based around a particular shape, technique or style and can signify the current era that the logo design was made in. The problem with logo design trends is that a trend goes against the very principle of identity design.
- What’s the point of creating a logo that resembles another?
- Why create a logo that’s trendy now but could be out dtated in a year’s time?
In the digital world, if a design trend becomes popular, it catches fire, setting the whole internet alight with a similar look in design. The design trend is usually adopted by a billion designers and in doing so the trends becomes overused, outdated and well, untrendy, but it would have been a good designer who started the trend and it will take a good designer to use that trend effectively so their work becomes an original piece of work in itself.
Let’s take the American Vintage/Retro look for example. It’s cool, hip, non-pretentious and due to the throwback to an era in time, it could be considered as a classic style of design. It has however become overused. This style of design is based on retrospective years in the USA where (IMHO) Americas greatest era of design, the post-modern era, was founded. Back in the 60’s and 70’s it represented a new age of design, where sleek curves and straight lines dominated architectur and product design to create futuristic styles that were minimalistic yet still warm and friendly. Graphic Design and typography had a sense of common place fashion, combining handwritten scripts with bold block lettering to produce a minimal sense of communication with a personal sense of flare. Every logo was a badge of sorts. It’s a trend of combining American design elements to create a vintage American look that was either simple, sleek and stylish or full of character, warmth and graphic elements.
This style of design is used heavily today, representing how businesses are becoming more familiar and friendly with its customers. It’s a reflection upon the smaller business owners, using these styles and trends to signify that they are image conscious, cool, hip and modern businesses, and in any case, it’s safe to say that the retro American logo design trend is classic, versatile but has been extremely overused in recent years, so to help inspire, let’s take a look at some other brand design trends.
Streamlining Logo Design Trend
Over the last 10 years, many companies took the decision to streamline their identity. Coca Cola went back to basics to solidify their original logo design whilst StarBucks streamlined to a new logo design, solidifying their new place in society. Like wise Ebay, unexpectedly did the same, showing a shift from online auction to respectable shopping site and Microsoft implemented a safer yet more modern and simpler take on their logo to compete in todays market. Even Google who used the old fashioned serifed font for over a decade, switched to a sans-serif font in an effort to show unison, simplicity and clarity in design.
Opposites Attract – Differentiation
Whilst the above is a clear attempt to communicate more clearly to the masses, other logo trends are being a bit more adventurous, using coloruful, warm, flat and creative design.
In any case the key word is “trend”. With so much attention on social media and branding it means that the flood gates are open for brands of all sizes to emerge and gain an audience. People and businesses seem to be a little more socially conscious with regards to time and era, meaning that everyone wants to be trendy!
Non-conventional Logo Redesign Trends
In an effort to be more unique and modern, more logos are trying to be unconventional in style and communication.
Having your logo designed and don’t know what trend to follow?
In fashion, a trend will come in and deem another out, making it a yesteryear item. Logo design trends don’t really follow that route. With logo design, new trends come in as a sign of what’s new in communication design and what the public are happy to see but no trend really goes out of fashion. Some styles may appear tiresome with overuse and some may look old due to poor design but professional logo design will always overcome these issues which is a key point to having a long lasting logo design. It disregards style and trend and focuses on communication and a professional finish.
The best logo design for you would be one that represents your business regardless of trend. Some of the best logos were designed 50 years ago but still work today because they were not focused on what’s hot and what’s not but what works for them.
Check out our A-Z of logo designs for a full list of illustrative examples of logo design styles and trends