There’s so many elements to consider when it comes to creating a logo design.
One of the most critical though is the communication between the client and designer.
The creative brief serves well to enhance client designer communication however the creative brief is actually quite formal, speculative and non-visual for a creative and visual project.
Becuase the creative brief uses a common denominator of spoken language to set requirements, but the language of word and the language of design are both subjective entities with heavy accents.
Visually, what’s attractive to one person is not to another.
And psychologically what’s attractive to one person is not to another.
By those standards the use of language by word or design is actually different to both client and designer, leading to a partial guessing game when it comes to logo design.
To solve this problem, I’ve created the A-Z of logo design as a visual inspirational start for both designers and clients alike to improve communication with regards to requirements.
For clients it’s a showcase of imagery, delivering what’s possible but more importantly adding some definition to language between client and designer.
It’s the same for the designer except it also works as a visual thesaurus of technique and styles to draw inspiration from.
(You can open the A-Z of Logo Design and click on a description to be taking to a relative point of reference.)
The discipline of logo design is of course fluid but its purpose is to show originality, representation and communication.
At it’s best, logo design does not succumb to a trend or imitation, so this tool is not there to create an easy way out or a mass of logos that look the same.
This tool is purely to enhance inspiration and communication in the process of logo design.
Feel free to download the file and hand it over to the client when filling out the creative brief in exchange for more accurate visual answers.
Clients: Feel free to download it and as a means of research, inspiration and a tool for visual thinking.
Take a sneak peak below and download the A-Z of Logo Design