There are lots of articles about how we perceive colour and the psychological effect it has in business but what most of these articles do not consider is the effect of colour combinations.
This effect comes into play heavily with design, particularly graphic design. Whilst a colour like red can symbolise danger, heat or even the devil, if you combine it with a different shape, it can create a different meaning altogether.
This alternate representation is produced because of the way we learn and understand shapes and colour in combination.
For example today we think of “Earth” as a blue and green ball but thousands of years ago we thought of it as a blue and green box! Through learning and understanding, our perception of the Earths shape and colour has changed.
The above is a great example of how we perceive shape and colour in combination. Its almost like we’re taught it as oppose to visually accepting it.
This works similarly with design for business. Where a colour such as red may represent love or even blood, in combination with a unique style or more specifically a typeface it can create a different meaning altogether, one that works as a brand image.
In doing so it teaches our brain to accept a colour and shape in a different light, almost instigating it as a visual, original and recognisable shape with a unique meaning.
When designing an identity for your business that’s a big benefit so don’t be scared to go against the norm or break conventions, even if they’re psychological because in doing so the effects of breaking the rules may be far more rewarding then following them. Rather then resorting to convention and boring your customers you can be original and educate them instead.
What to talk more about colour? Talk to me at conceptstore.co.uk.