Which Designer shall I Choose?
This question commonly pops up in design forums from prospective buyers. Picking a designer is like choosing any other service provider or product, in fact it might even be easier.
If you don’t know how then here’s what to do:
1.Its all about you.
Your first point of call will be yourself. Ask yourself what you need physically and then mentally. If you don’t know then that’s fine because you can figure it out.
What do you need?
Print – Identity design, stationery, flyers, brochures, bus cards, labels, tickets, bags, banners
Web – Identity Design, website, hosting , domains, social media, forms, functions, blog
Build a spec of physical requirements that you need and if possible try and create a mental one in the form of a goal as well. What do you need to achieve?
Try and put together as much info as you can, the more the better.
At this stage the budget is just for you. Don’t pluck a number out of thin air, look at the above and see what you need then look at your budget to see how much you’re happy to spend on it all.
You can after all find a designer from £10 all the way up to £10,000.
3. Head Hunting
Compile a list of potential designers via searching and/or asking
- Your clients
- Your locality
- Business sites
- Design sites
It may not be a perfect list but it will be a base to start from.
4. Short list
Once you have a list of say 5 or 10 designers take a look at their portfolios, prices if displayed or any other info that might be a decision maker and then create a shortlist of 3-5 max designers.
A portfolio makes things easier for you. It’s a visual representation of what your buying and it does actually make the sales process a lot easier.
5. Get in touch
Make contact with your shortlist. Send them your spec and see the response. If necessary call them or ask them to call you. It’s likely that they will ask you for a spec and maybe even a budget so now you’ll be prepared with an answer. Request a quote if needs be.
Regardless of all the above what’s going to be important is that you can trust the designer. That’s how most sales are made regardless of service and industry. Knowing that you can work with and trust a designer is the main aspect of choosing a designer.
7. Budgeting again
After doing all the above and looking at portfolios, the budget may well take second priority to quality and reliability. At that stage you can figure out costs and choose your designer.
Be flexible with your budget and realistic in addition to honest and open. You’ll probably get a better deal out of it for doing so.
8. Bonus Tip Locality…A point to consider
Many like to pick designers that may be close to home and that may be a good place to start but it’s pretty much a standard today for designers to work remotely. Don’t be afraid to look further a field.
One of my clients works 5 minutes away from me, another 3 hours away in Birmingham. One is in Romania, another in Italy and I have managed to carry out work as far away as Australia, all from my desktop.
9. Bonus tip 2
Still don’t know how to pick. Get in touch with me at Conceptstore.co.uk