Talking rubbish to a mass of people is not really my thing.
What’s more, finding the time to do so is still a mystery to me.
That’s why I was a little slow on the up take of social media.
I’ve found that others who don’t use it, kind of feel the same way.
However, twitter and social media doesn’t have to be like that.
It can be a powerful business marketing tool if you give it a chance.
Now, if you search, you’ll find lots of articles on how to use Twitter and other social media platforms, as well as basic strategic advice but what I never found was specific examples on how to get tweeting.
All the advice is always so general, regurgitating the same things….
- Be social
- Don’t sell
As a visual type of person, an introvert and a salesman, that’s not too helpful.
I want specific, productive examples on how to get tweeting.
I want to know it all, quickly and immediately.
If your new to social media and tweeting or think it’s just a load of rubbish then here’s my 6 top tips to get you going and make social media at least a small part of your marketing strategy.
1.Take a practical approach to social media.
The experts say…Tweet 5-10 times a day.
I rarely manage to say 10 words about my day let alone write 10 tweets about it.
So, one problem I faced was content production (what to tweet).
To help myself I made a basic schedule to create up to 10 tweets a day by setting reminders on my phone throughout the day to tweet something.
How to produce 10 tweets:
- Retweets = 1-2 (reposting stuff that others have tweeted)
- Adverts = 1 (I am a salesman)
- My content (My Blog posts) = 1 tweet
- Sharing content = 2 tweets
- Thoughts – Philosophy, Ideas or maybe just thoughts! = 1 tweet
- Update – Whatever your working on= 1 tweet
- Tip – Tweet a tip, something helpful = 1 tweet
There’s plenty of others you can do but these are a good basis to work from and in essence you now have a tweeting goal.
Tweet at least five of these ideas out daily to begin your social media journey.
Tweeting other people’s content (articles) is an easy way to get tweeting if you don’t have a lot of your own content to put out.
But rather than wasting time searching for content every day, you can use a reader such as feedly to help you find retweetable content quicker.
Within feedly you can find blogs, news and websites that serve information that’s relative to your industry and have them recorded for you daily.
All you have to do is pick out good, interesting and useful content written by others and retweet it.
To get a good flow of retweetable content use these essential tools
If you don’t have the time to tweet, utilise the likes of above so you can tweet anything, anytime, anyplace.
Your unproductive 5 minutes spent waiting for something can be turned into a tweet or few with the likes of the above and……
3.Social Media Scheduling
A big problem for me was finding time to tweet or post anything up to any social media platform.
I’m so busy during the day that I don’t actually have a 5-minute break here or there to tweet something out.
And if I do have 5 minutes, I don’t usually have anything to tweet out.
But there is a solution to this problem.
You don’t have to use reminders or try and squeeze in a tweet here and there.
The best way to do get social on social media is by using a social media scheduler.
Each platform gives you three core functions that allow you to become more active on social media
- You can set up social media posts in bulk
- You can schedule posts to automatically go out during the day, week, month and year
- You can post to several different social media platforms at once
Each platform has variances in features but each one consistently allows you to manage your social media more easily and become much more productive on social media platforms.
By using the above tools, you’ll have a social media presence worldwide whilst you sleep.
Each platform offers free tiers to get you going (except MeetEdgar) so give it a try.
4. Social Media is like posting out printed flyers
You can do all the above but you may still not understand social media.
The best way to look at selling on Twitter or almost any social media platform is by comparing it to a traditional marketing tool, something we’ve all tried and tested, flyer design and distribution.
Flyer design is cheap and cheerful and so is the ROI.
Their quick, hard hitting, informative and sales worthy but for a flyer to be truly effective, needs to get into the right hands.
This is the hard part and essentially why flyers can bring a poor ROI.
However, repeating the process continuously can lead to brand awareness, recognition and a better ROI.
Social Media platforms like Twitter do the same thing.
Think of tweets like digital flyers.
Like flyers, a tweet or a post is a form of marketing material but in a smaller format.
Like a flyer a tweet or a post wcan be repeated but quite possibly a little more targeted where recipients already know/follow you.
You can also add hashtags to these posts to give your tweets a search functionality for your post and extends the lifeline of your post, helping your content to be sought after by people looking for you.
But, in all honesty, a tweet, just like a flyer will probably get thrown in the bin but the fact that you tweet 10 times a day makes it quite versatile.
And because of that it also means that every tweet doesn’t have to be so sales focused.
That’s why you should….
5. Be social and don’t try too hard to sell on social media
The world’s most famous social media tip is to be social.
But what does that mean for an introvert like me?
Being social doesn’t mean you have to share every thought or what you’re eating.
But in doing so you’ll be surprised at the response to get.
That response becomes a connection or the start of a digital relationship.
As a business using twitter for business purposes you can also be social business wise.
Think of it as standing around the water cooler or just being you.
Long gone are the days of 80’s and 90’s where it was all about the hard sell.
Today selling is about listening, learning, and educating and on social media you’re just doing it a little more digitally and sociably.
If you see a potential lead on social media you may think of responding with a sales pitch.
What’s actually more effective is responding with a thought instead.
I’m no expert but the above has certainly helped me to get a little more active on social media and if you’re like me…… too introverted, too ignorant, too lazy or too scared to jump in.
Try the above and give it ago.
Content is a vital part of social media.
But whether it’s a thought, photo or fact doesn’t matter.
Having something to share is.
Build your library of content by recording daily events and creating articles, posts and media to share.
Think about your current library of content.
You may think that you don’t have any but if you have a business website, which you probably do. You can share a link to that website.
You can even share every page on your website as individual posts.
Your social media content is everywhere around you.