Talking rubbish to a mass of people is not really my thing and whats more finding the time to do so is another barrier, hence I was a little slow on the take up of social media.
I’ve found that others who don’t use it, kind of feel the same way, however twitter and social media doesn’t have to be like that and as a business it can be beneficial if you give it a chance.
If you search, you’ll find lots of articles on how to use the medium as well as basic strategic advice but what I never found is specific examples on how to get tweeting. All the advice is always so general, regurgitating the same things….
- be social
- don’t sell
As a visual type of person , an introvert and a salesman, that’s not too helpful. I want specific, productive examples on how to get tweeting. I want to know it all, quickly and immediately.
If your new to social media and tweeting or think its just a load of rubbish then here’s my 5 top tips to get you going and make social media at least a small part of your marketing strategy.
1. Being Practical
The experts say…Tweet 5-10 times a day. I rarely manage to say 10 words about my day let alone write 10 tweets about it so one problem I faced was content production (what to tweet).
To help myself I made a basic schedule to create upto 10 tweets a day by setting reminders on my phone throughout the day to tweet something.
How to produce 10 tweets:
- Retweets = 1-2
- Adverts = 1 (I am a salesman)
- My content = 1 tweet
- Sharing content = 2 tweets
- Thoughts – Philosophical, Ideas or maybe just thoughts! = 1 tweet
- Update – Whatever your working on= 1 tweet
- Tip – Tweet a tip, something helpful = 1 tweet
Theres plenty of others you can do but these are a good basis to work from and in essence you now have a tweeting goal.
Tweeting other content (articles) is an easy way to get tweeting. Rather then searching for content everyday a reader such as feedly will allow you to load up good, interesting and useful content written by others, specific to your own requirements constantly and quickly.
This will make your tweeting life so much easier.
My essential tweeting tools:
If you don’t have the time to tweet, utilse the likes of above so you can tweet anything, anytime, anyplace. Your unproductive 5minutes spent waiting for something can be turned into a tweet or few with the likes of the above and……
3.Buffer (scheduling yourself)
Another problem I had was finding time to tweet but a nice app solved it for me called buffer. It allows you to schedule your tweets for whenever you want. Now I can load up tweets in one go and send them out automatically throughout the day/week. Whats more it goes out to a number of social media platforms not just one.
By using Buffer I’m more productive, social and present online.
4. Flyer Design
You can do all the above but you may still not understand it. The best way to look at selling on Twitter is by comparing it to a traditional marketing tool, something we’ve all tried and tested, flyer design and distribution.
Flyer design is cheap and cheerful and so is the ROI. Their quick, hard hitting, informative and sales worthy but for a flyer to be truly effective it needs to get into the right hands. This is the hard part and essentially why flyers can bring a poor ROI. However repeating the process continuously can lead to brand awareness, recognition and a better ROI.
Twitter does/can do the same thing. Think of tweets like digital flyers. Your sending out bullet points, thoughts or announcements repeatedly but quite possibly a little more targeted where recipients already know/follow you.
In all honesty, a tweet just like a flyer will probably just get thrown in the bin but the fact that you tweet 10 times a day makes it quite versatile and because of that it also doesn’t have to be so sales focused. That’s why you should….
6. Be social, don’t sell 🙂
The world’s most famous twitter tip…..be social. What does it mean for an introvert like me? Being social doesn’t mean you have to share every thought or what you’re eating. As a business using twitter for business purposes you can be social business wise.
Think of it as standing around the water cooler or just being you.
Long gone are the days of 80’s and 90’s where it was all about the hard sell. Today selling is about listening, learning, and educating and on twitter your just doing it a little more digitally and sociably.
If you see a potential lead on twitter you may think of tweeting a sales pitch. What’s actually more effective is tweeting your thoughts instead.
I’m no expert but the above has certainly helped me to get a little more active on social media and if you’re like me…… too introverted, too ignorant, too lazy or too scared to jump in try the above and give it ago.