Is beauty a thing of materialism?….Or a thing of nature? Is it the way it’s makes you look?….Or is it how it actually makes you feel?
The same thing could be said about beauticians and the beauty industry itself and these were the questions we had to answer with the identity & web design of the Beautiful You By Jaymini.
The focus here was not to be visually beautiful but emotionally and naturally beautiful. Jaymini is a professional make up “artist” and that is her “art”, to make you beautiful. Her USP is her experience and professionalism but what counts more is the way she made clients feel. A beautician who focuses on bringing out the beauty from the inside. Yes the end result is visually but its the clients end emotion that reveals the real beauty.