Are you someone who doesn’t want a business blog, or someone who hasn’t even thought about blogging as a business. If that’s the case then you’re probably familiar with the term blog but don’t really know what it means or you think it’s a trendy and childish term that sounds unprofessional and a waste of time. Despite that, I bet you’d like a section on your website to post regular updates?
Blogs have been around for many years now and it quickly became a fundamental online marketing tool. Despite that I still get asked by many startup, small businesses, self-employed people and hobbyists:
- What is a blog?
- Why should i start a blog?
- How do I create my own blog?
- How do I write a blog?
I can give you a quick answer but to fully understand what a blog is, why you should have a blog and how to use a blog, it’s a good idea to go back to the beginning to see how and why they became popular and how you can use one to create a online presence. The below might sound techy but it really reveals what blogging means in the grand scheme of the internet.